What users are saying about

ADTECH

10 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

ADTECH

10 Ratings
Score 6.2 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
ADTECH
8.0
Data Transfer
AdGear Advertiser
4.0
ADTECH
8.0
DSP integration
AdGear Advertiser
3.0
ADTECH

Ad Campaigns

AdGear Advertiser
3.8
ADTECH
9.4
Ad campaign creation
AdGear Advertiser
3.0
ADTECH
10.0
Ad deployment
AdGear Advertiser
5.0
ADTECH
9.0
Display advertising
AdGear Advertiser
4.0
ADTECH
10.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
ADTECH
9.0
Sequence targeting
AdGear Advertiser
4.0
ADTECH
9.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
ADTECH
8.0
Ad dashboards
AdGear Advertiser
3.0
ADTECH
8.0
Ad performance reports
AdGear Advertiser
5.0
ADTECH
8.0
Ad conversion tracking
AdGear Advertiser
3.0
ADTECH
7.0
Ad attribution reporting
AdGear Advertiser
6.0
ADTECH
9.0
Cross-channel ad management
AdGear Advertiser
4.0
ADTECH
8.0
Ad forecasting and optimization
AdGear Advertiser
4.0
ADTECH
8.0

Pros

  • Easy setup
  • Smart product
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  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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Cons

  • Slow design
  • Needs more analytics
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  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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Screenshots

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details