What users are saying about
5 Ratings
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Score 9.4 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
Anonymous | TrustRadius Reviewer

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Comscore vCE
Data Transfer
AdGear Advertiser
4.0
Comscore vCE
DSP integration
AdGear Advertiser
3.0
Comscore vCE

Ad Campaigns

AdGear Advertiser
3.8
Comscore vCE
Ad campaign creation
AdGear Advertiser
3.0
Comscore vCE
Ad deployment
AdGear Advertiser
5.0
Comscore vCE
Display advertising
AdGear Advertiser
4.0
Comscore vCE
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Comscore vCE
Sequence targeting
AdGear Advertiser
4.0
Comscore vCE

Ad Reporting & Analytics

AdGear Advertiser
4.2
Comscore vCE
Ad dashboards
AdGear Advertiser
3.0
Comscore vCE
Ad performance reports
AdGear Advertiser
5.0
Comscore vCE
Ad conversion tracking
AdGear Advertiser
3.0
Comscore vCE
Ad attribution reporting
AdGear Advertiser
6.0
Comscore vCE
Cross-channel ad management
AdGear Advertiser
4.0
Comscore vCE
Ad forecasting and optimization
AdGear Advertiser
4.0
Comscore vCE

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
Anonymous | TrustRadius Reviewer

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
Anonymous | TrustRadius Reviewer

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
Anonymous | TrustRadius Reviewer

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
Anonymous | TrustRadius Reviewer

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

Screenshots

Comscore vCE

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdGear Advertiser
4.0
Comscore vCE
9.0

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