AdGear Advertiser vs. Flite

AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.

Incentivized

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.

• Easy setup
• Smart product

Incentivized

• The platform is very easy to use.
• Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
• The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.

• User interface could use some improvement
• Needs better setup process
• Better way to fine tune targeting

Incentivized

• Tutorial videos would be helpful to support articles.

The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!

The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.

Incentivized

AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.

Incentivized

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.

Incentivized

• Helped onboard users
• Lacked meaningful segmentation

Incentivized

• From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
• We are able to update ad units quickly and efficiently.