AdGear Advertiser

3 Ratings
Score 4.5 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AdGear Advertiser
3.8
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
AdGear Advertiser
5.0
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.9

Ad Reporting & Analytics

AdGear Advertiser
4.2
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad performance reports
AdGear Advertiser
5.0
Google Marketing Platform (formerly DoubleClick)
8.5
Ad conversion tracking
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
9.3
Ad attribution reporting
AdGear Advertiser
6.0
Google Marketing Platform (formerly DoubleClick)
8.3
Cross-channel ad management
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.1

Pros

  • Easy setup
  • Smart product
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  • Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
  • Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
  • A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
  • Automated bidding is available.
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Cons

  • Slow design
  • Needs more analytics
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  • Somewhat frequent bugs and data delays or loss can result in major problems when working with clients who demand to know all details about their ads.
  • Being owned by Google, clients frequently question the safety of their data, typically requiring an extensive legal process to ensure all detail remains proprietary.
  • There are a number of media partners, primarily in the social space, that do not allow for tracking or ad serving via DoubleClick. This results in a fragmented view of client's media programs since everything cannot be served and tracked through a single platform.
Brian Schlager profile photo

Likelihood to Renew

No score
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No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
They are a strong partner. That being said, they do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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In comparison to both MediaMind and Media Ocean / Prisma Portal, I prefer DoubleClick. MediaMind is barbarically outdated in regards to flexibility of pulling campaign delivery. The interface of Media Ocean is over complicated and (even w/training) has proven multiple times to be more hassle than value.
Michael Orlando profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • More streamlined workflow.
  • Able to track, measure and quantify client ROI to achieve budget increases.
  • More productive vendor conversations since we have third-party data to hold them accountable for campaign performance.
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Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details