3 Ratings
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Score 4.3 out of 101
146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AdGear Advertiser
3.8
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
AdGear Advertiser
5.0
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

AdGear Advertiser
4.2
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
AdGear Advertiser
5.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
AdGear Advertiser
3.0
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
AdGear Advertiser
6.0
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AdGear Advertiser
4.0
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Easy setup
  • Smart product
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  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
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Cons

  • Slow design
  • Needs more analytics
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  • Integration using social media engines such as Facebook is a bit complicated, I would like to see this improved.
  • Syncing with AdWords and other engines only occurs once a day at the early hours in the morning, this means changes in AdWords is not picked up in DoubleClick, which means there is a gap in the metrics, which could lead to incorrect or mislead optimizations. Maybe allow for more frequent syncing.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
We plan to continue to use Doubleclick because it makes it easy to handle our standard ad serving needs while providing capabilities for HTML5 creative and conversions that we know will be increasingly necessary for our work. They are regularly working to improve the user interface and we believe in Google's long-term investment and support of this product.
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Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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DoubleClick is slightly better to manage, especially in the sense of its user interface, which isn't super easy to navigate, but compared to Marin, is a lot easier. It also has a much easier process in terms of uploading ads to engines such as AdWords and Bing. I also find it easier to investigate the attribution tools in DoubleClick compared to Marin.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
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Screenshots

Google Marketing Platform (formerly DoubleClick)

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details