AdGear Advertiser vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Zeta Marketing Platform
Score 6.8 out of 10
N/A
The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search…N/A
Pricing
AdGear AdvertiserZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdGear AdvertiserZeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdGear AdvertiserZeta Marketing Platform
Top Pros
Top Cons

No answers on this topic

Features
AdGear AdvertiserZeta Marketing Platform
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdGear Advertiser
3.5
1 Ratings
71% below category average
Zeta Marketing Platform
-
Ratings
Data Transfer4.01 Ratings00 Ratings
DSP integration3.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdGear Advertiser
5.4
2 Ratings
37% below category average
Zeta Marketing Platform
-
Ratings
Ad campaign creation5.02 Ratings00 Ratings
Ad deployment5.02 Ratings00 Ratings
Display advertising7.02 Ratings00 Ratings
Ad display and retargeting segmentation5.02 Ratings00 Ratings
Sequence targeting5.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdGear Advertiser
5.0
2 Ratings
43% below category average
Zeta Marketing Platform
-
Ratings
Ad dashboards6.02 Ratings00 Ratings
Ad performance reports6.02 Ratings00 Ratings
Ad conversion tracking5.02 Ratings00 Ratings
Ad attribution reporting5.02 Ratings00 Ratings
Cross-channel ad management4.01 Ratings00 Ratings
Ad forecasting and optimization4.01 Ratings00 Ratings
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AdGear AdvertiserZeta Marketing Platform
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Medium-sized Companies
The Trade Desk
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Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Iterable
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Score 8.6 out of 10
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User Ratings
AdGear AdvertiserZeta Marketing Platform
Likelihood to Recommend
8.0
(2 ratings)
2.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdGear AdvertiserZeta Marketing Platform
Likelihood to Recommend
AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
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Pros
AdGear
  • Easy setup
  • Smart product
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Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
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Cons
AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
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Usability
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Zeta Global
No answers on this topic
Support Rating
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Zeta Global
No answers on this topic
Alternatives Considered
AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
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Return on Investment
AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
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ScreenShots

AdGear Advertiser Screenshots

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