AdGear Advertiser vs. Kwanzoo

AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.

Incentivized

Well Suited:

• ABM Targeting
• ABM Reach
• Engagement with Targeted Accounts
• Improved efficiency of retargeting spend
• Full service is available if staff is limited
• Reporting and Analytics
• Connectivity to other engagement platforms
• S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

• Easy setup
• Smart product

Incentivized

• Price
• Tools for analysis
• Data management

Incentivized

• User interface could use some improvement
• Needs better setup process
• Better way to fine tune targeting

Incentivized

• The UI is not as intuitive as I would like.
• I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

No longer at this company but will absolutely invest with Kwanzoo in my next roll.

The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.

Incentivized

AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.

Incentivized

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.

Incentivized

Incentivized

• Helped onboard users
• Lacked meaningful segmentation

Incentivized

• We managed to reduce costs in about 32% of the customer.
• Increased engagement in ad reach by 18%
• Our team was communicating better

Incentivized