3 Ratings
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Score 4.1 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.4 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

Oath Ad Platforms (formerly Brightroll)

Programmatic solutions are the best spot for this. Any time a high, premium environment is needed, this isn't the best option.
Kristin Roberts profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Oath Ad Platforms (formerly Brightroll)
7.0
Data Transfer
AdGear Advertiser
4.0
Oath Ad Platforms (formerly Brightroll)
6.3
DSP integration
AdGear Advertiser
3.0
Oath Ad Platforms (formerly Brightroll)
7.7

Ad Campaigns

AdGear Advertiser
3.8
Oath Ad Platforms (formerly Brightroll)
6.5
Ad campaign creation
AdGear Advertiser
3.0
Oath Ad Platforms (formerly Brightroll)
5.8
Ad deployment
AdGear Advertiser
5.0
Oath Ad Platforms (formerly Brightroll)
6.4
Display advertising
AdGear Advertiser
4.0
Oath Ad Platforms (formerly Brightroll)
6.8
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Oath Ad Platforms (formerly Brightroll)
7.0
Sequence targeting
AdGear Advertiser
4.0
Oath Ad Platforms (formerly Brightroll)
6.3

Ad Reporting & Analytics

AdGear Advertiser
4.2
Oath Ad Platforms (formerly Brightroll)
4.8
Ad dashboards
AdGear Advertiser
3.0
Oath Ad Platforms (formerly Brightroll)
5.2
Ad performance reports
AdGear Advertiser
5.0
Oath Ad Platforms (formerly Brightroll)
5.6
Ad conversion tracking
AdGear Advertiser
3.0
Oath Ad Platforms (formerly Brightroll)
4.0
Ad attribution reporting
AdGear Advertiser
6.0
Oath Ad Platforms (formerly Brightroll)
5.0
Cross-channel ad management
AdGear Advertiser
4.0
Oath Ad Platforms (formerly Brightroll)
4.3
Ad forecasting and optimization
AdGear Advertiser
4.0
Oath Ad Platforms (formerly Brightroll)
4.4

Pros

  • Easy setup
  • Smart product
No photo available
  • Monetize display inventory.
  • Customer Service.
  • Availability to monetize other forms of digital advertising.
Justin Hansen profile photo

Cons

  • Slow design
  • Needs more analytics
No photo available
  • Reporting
  • UI
  • Video
Justin Hansen profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
Justin Hansen profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • It provides bid density within our header bidding stack.
  • Has effective demand to monetize many forms of display advertising.
Justin Hansen profile photo

Screenshots

Oath Ad Platforms (formerly Brightroll)

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details