What users are saying about

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Rubicon Project

6 Ratings
Score 9.1 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Rubicon Project

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner.Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Rubicon Project
10.0
Data Transfer
AdGear Advertiser
4.0
Rubicon Project
10.0
DSP integration
AdGear Advertiser
3.0
Rubicon Project
10.0

Ad Campaigns

AdGear Advertiser
3.8
Rubicon Project
5.0
Ad campaign creation
AdGear Advertiser
3.0
Rubicon Project
5.0
Ad deployment
AdGear Advertiser
5.0
Rubicon Project
4.0
Display advertising
AdGear Advertiser
4.0
Rubicon Project
10.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Rubicon Project
3.0
Sequence targeting
AdGear Advertiser
4.0
Rubicon Project
3.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
Rubicon Project
9.0
Ad dashboards
AdGear Advertiser
3.0
Rubicon Project
9.0
Ad performance reports
AdGear Advertiser
5.0
Rubicon Project
9.0
Ad conversion tracking
AdGear Advertiser
3.0
Rubicon Project
9.0
Ad attribution reporting
AdGear Advertiser
6.0
Rubicon Project
Cross-channel ad management
AdGear Advertiser
4.0
Rubicon Project
9.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Rubicon Project

Pros

  • Easy setup
  • Smart product
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  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons

  • Slow design
  • Needs more analytics
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  • Rubicon's demand side tools are lacking and they would be well served to drive product development in those areas.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Rubicon had superior client services and monetization techniques.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • ROI has been incredibly positive.
  • No negative impacts to our business.
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Screenshots

Rubicon Project

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Rubicon Project

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details