What users are saying about

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Smart AdServer

3 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Smart AdServer
8.0
Data Transfer
AdGear Advertiser
4.0
Smart AdServer
8.0
DSP integration
AdGear Advertiser
3.0
Smart AdServer
8.0

Ad Campaigns

AdGear Advertiser
3.8
Smart AdServer
8.0
Ad campaign creation
AdGear Advertiser
3.0
Smart AdServer
8.0
Ad deployment
AdGear Advertiser
5.0
Smart AdServer
9.0
Display advertising
AdGear Advertiser
4.0
Smart AdServer
7.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Smart AdServer
8.0
Sequence targeting
AdGear Advertiser
4.0
Smart AdServer
8.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
Smart AdServer
7.5
Ad dashboards
AdGear Advertiser
3.0
Smart AdServer
8.0
Ad performance reports
AdGear Advertiser
5.0
Smart AdServer
8.0
Ad conversion tracking
AdGear Advertiser
3.0
Smart AdServer
7.0
Ad attribution reporting
AdGear Advertiser
6.0
Smart AdServer
8.0
Cross-channel ad management
AdGear Advertiser
4.0
Smart AdServer
7.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Smart AdServer
7.0

Pros

  • Easy setup
  • Smart product
No photo available
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith profile photo

Cons

  • Slow design
  • Needs more analytics
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  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith profile photo

Screenshots

Smart AdServer

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Smart AdServer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details