AdGear Advertiser vs. Smart AdServer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
Smart AdServer
Score 10.0 out of 10
N/A
Smart AdServer is a French ad server provider with a large international presence. Customers tend to be European media outlets. Smart AdServer It has been a subsidiary of the Axel Springer Group since 2007.N/A
Pricing
AdGear AdvertiserSmart AdServer
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdGear AdvertiserSmart AdServer
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdGear AdvertiserSmart AdServer
Top Pros
Top Cons
Features
AdGear AdvertiserSmart AdServer
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdGear Advertiser
3.5
1 Ratings
71% below category average
Smart AdServer
8.0
1 Ratings
8% above category average
Data Transfer4.01 Ratings8.01 Ratings
DSP integration3.01 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdGear Advertiser
5.4
2 Ratings
37% below category average
Smart AdServer
8.0
1 Ratings
2% above category average
Ad campaign creation5.02 Ratings8.01 Ratings
Ad deployment5.02 Ratings9.01 Ratings
Display advertising7.02 Ratings7.01 Ratings
Ad display and retargeting segmentation5.02 Ratings8.01 Ratings
Sequence targeting5.02 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdGear Advertiser
5.0
2 Ratings
43% below category average
Smart AdServer
7.5
1 Ratings
4% below category average
Ad dashboards6.02 Ratings8.01 Ratings
Ad performance reports6.02 Ratings8.01 Ratings
Ad conversion tracking5.02 Ratings7.01 Ratings
Ad attribution reporting5.02 Ratings8.01 Ratings
Cross-channel ad management4.01 Ratings7.01 Ratings
Ad forecasting and optimization4.01 Ratings7.01 Ratings
Best Alternatives
AdGear AdvertiserSmart AdServer
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
AdGear AdvertiserSmart AdServer
Likelihood to Recommend
8.0
(2 ratings)
8.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AdGear AdvertiserSmart AdServer
Likelihood to Recommend
AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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Smart AdServer
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
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Pros
AdGear
  • Easy setup
  • Smart product
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Smart AdServer
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
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Cons
AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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Smart AdServer
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
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Usability
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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Smart AdServer
No answers on this topic
Support Rating
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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Smart AdServer
No answers on this topic
Alternatives Considered
AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Smart AdServer
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
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Return on Investment
AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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Smart AdServer
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Read full review
ScreenShots

AdGear Advertiser Screenshots

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