What users are saying about
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31 Ratings
3 Ratings
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Score 4 out of 101

Terminus

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31 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Terminus

Terminus is well suited to provide a high-level correlation between marketing campaigns and pipe or revenue dollars. It makes it very easy to communicate ROI and relative performance of tactics and channels at a high level, or very granular events, webinars, assets, and collateral. A lot of this relies on how the tool is set up and the structure of the sales cycle. This may be more useful in longer cycle deals where there are many marketing touches that occur before a win.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Terminus
Data Transfer
AdGear Advertiser
4.0
Terminus
DSP integration
AdGear Advertiser
3.0
Terminus

Ad Campaigns

AdGear Advertiser
3.8
Terminus
Ad campaign creation
AdGear Advertiser
3.0
Terminus
Ad deployment
AdGear Advertiser
5.0
Terminus
Display advertising
AdGear Advertiser
4.0
Terminus
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Terminus
Sequence targeting
AdGear Advertiser
4.0
Terminus

Ad Reporting & Analytics

AdGear Advertiser
4.2
Terminus
Ad dashboards
AdGear Advertiser
3.0
Terminus
Ad performance reports
AdGear Advertiser
5.0
Terminus
Ad conversion tracking
AdGear Advertiser
3.0
Terminus
Ad attribution reporting
AdGear Advertiser
6.0
Terminus
Cross-channel ad management
AdGear Advertiser
4.0
Terminus
Ad forecasting and optimization
AdGear Advertiser
4.0
Terminus

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

Terminus

  • Evenly weighted multi-touch attribution.l
  • Other attribution models such as 40-20-40.
  • Visualizing campaign performance in different models side by side.
  • Visualizing campaign performance by channel side by side.
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Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
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Terminus

  • I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
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Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Terminus

Salesforce is a great solution as well but it is extremely expensive and not user-friendly. Unlike Sales, Terminus offers a more out of the box solution to cater to sales teams. If you are looking for an affordable solution that is user-friendly, tryout Terminus, but definitely look into Salesforce as well.
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Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
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Terminus

  • Terminus has increased our overall brand awareness in the market.
  • Terminus has increased our ability to gain access to our key accounts.
  • Terminus has given us a better understanding of our customers' behavior and intent.
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Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Terminus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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