What users are saying about

Terminus

16 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Terminus

16 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Terminus

I believe Terminus is a great option for marketing teams looking to scale their messaging to accurate targets and accounts, for events, free trials and to gated content that will generate inbound leads. I would ask how the platform enables marketing qualified leads and also to understand what you want to measure your success on. Is it impressions, clicks, views? Having this outlined and clear expectations will allow the campaigns to thrive.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Terminus
Data Transfer
AdGear Advertiser
4.0
Terminus
DSP integration
AdGear Advertiser
3.0
Terminus

Ad Campaigns

AdGear Advertiser
3.8
Terminus
Ad campaign creation
AdGear Advertiser
3.0
Terminus
Ad deployment
AdGear Advertiser
5.0
Terminus
Display advertising
AdGear Advertiser
4.0
Terminus
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Terminus
Sequence targeting
AdGear Advertiser
4.0
Terminus

Ad Reporting & Analytics

AdGear Advertiser
4.2
Terminus
Ad dashboards
AdGear Advertiser
3.0
Terminus
Ad performance reports
AdGear Advertiser
5.0
Terminus
Ad conversion tracking
AdGear Advertiser
3.0
Terminus
Ad attribution reporting
AdGear Advertiser
6.0
Terminus
Cross-channel ad management
AdGear Advertiser
4.0
Terminus
Ad forecasting and optimization
AdGear Advertiser
4.0
Terminus

Pros

  • Easy setup
  • Smart product
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  • Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
  • The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
  • Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
Tami McQueen profile photo

Cons

  • Slow design
  • Needs more analytics
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  • I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
Tami McQueen profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Salesforce is a great solution as well but it is extremely expensive and not user-friendly. Unlike Sales, Terminus offers a more out of the box solution to cater to sales teams. If you are looking for an affordable solution that is user-friendly, tryout Terminus, but definitely look into Salesforce as well.
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • More engagement with stakeholders
  • Great usability between sales team
  • More team cohesion
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Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Terminus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details