What users are saying about

WideOrbit

2 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

WideOrbit

2 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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WideOrbit

I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
WideOrbit
7.0
Data Transfer
AdGear Advertiser
4.0
WideOrbit
7.0
DSP integration
AdGear Advertiser
3.0
WideOrbit
7.0

Ad Campaigns

AdGear Advertiser
3.8
WideOrbit
8.0
Ad campaign creation
AdGear Advertiser
3.0
WideOrbit
Ad deployment
AdGear Advertiser
5.0
WideOrbit
8.0
Display advertising
AdGear Advertiser
4.0
WideOrbit
8.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
WideOrbit
8.0
Sequence targeting
AdGear Advertiser
4.0
WideOrbit
8.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
WideOrbit
6.8
Ad dashboards
AdGear Advertiser
3.0
WideOrbit
8.0
Ad performance reports
AdGear Advertiser
5.0
WideOrbit
8.0
Ad conversion tracking
AdGear Advertiser
3.0
WideOrbit
6.0
Ad attribution reporting
AdGear Advertiser
6.0
WideOrbit
7.0
Cross-channel ad management
AdGear Advertiser
4.0
WideOrbit
6.0
Ad forecasting and optimization
AdGear Advertiser
4.0
WideOrbit
6.0

Pros

  • Easy setup
  • Smart product
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  • WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
  • WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
  • WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.
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Cons

  • Slow design
  • Needs more analytics
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  • The speed in which it takes certain areas of the software to load is one area I would think that needs improvement.
  • Some of the functionality or ease of use among the different areas for reporting can be difficult, and many times are universal in nature, so that can be tough.
  • In one particular instance, the need to be able to preempt more than one station at a time, this would be helpful. If you are trying to do a clean sweep of something, having to stop and change stations can be cumbersome.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Since I'm not privy to the costs associated with this software, I can't speak to what the overall ROI is. However, I can say that this system is far better than previous systems of it's nature.
  • As far as what the software is used for, I would say that WideOrbit is one of the better software's out there. It isn't perfect by any means, but it is far better than others out there. It is much more user friendly, and since time is money for our sales team, I would say it is much more user friendly on the time aspect.
  • I think as far as what impact it has had on our overall business, I would say it is a positive one. We use it all day everyday, so I feel confident in saying that it has certainly made what we do easier.
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Screenshots

WideOrbit

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

WideOrbit

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details