What users are saying about

Zedo

4 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

Zedo

4 Ratings
Score 6 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Zedo

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Zedo
Data Transfer
AdGear Advertiser
4.0
Zedo
DSP integration
AdGear Advertiser
3.0
Zedo

Ad Campaigns

AdGear Advertiser
3.8
Zedo
10.0
Ad campaign creation
AdGear Advertiser
3.0
Zedo
10.0
Ad deployment
AdGear Advertiser
5.0
Zedo
10.0
Display advertising
AdGear Advertiser
4.0
Zedo
10.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Zedo
Sequence targeting
AdGear Advertiser
4.0
Zedo

Ad Reporting & Analytics

AdGear Advertiser
4.2
Zedo
9.6
Ad dashboards
AdGear Advertiser
3.0
Zedo
9.0
Ad performance reports
AdGear Advertiser
5.0
Zedo
10.0
Ad conversion tracking
AdGear Advertiser
3.0
Zedo
10.0
Ad attribution reporting
AdGear Advertiser
6.0
Zedo
Cross-channel ad management
AdGear Advertiser
4.0
Zedo
9.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Zedo
10.0

Pros

  • Easy setup
  • Smart product
No photo available
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Joseph Ferrick profile photo

Cons

  • Slow design
  • Needs more analytics
No photo available
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Joseph Ferrick profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Joseph Ferrick profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Joseph Ferrick profile photo

Screenshots

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Zedo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details