What users are saying about
8 Ratings

Bing Ads

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75 Ratings
8 Ratings
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Score 6.3 out of 101

Bing Ads

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75 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Bing Ads

Bing Ads is definitely worth testing and scaling up if you find success with the platform. Traffic volume is lower than AdWords for nearly identical campaigns, bids, etc. Conversion to sale as a result of having less lead volume has often taken longer compared to AdWords. Organizations with smaller monthly budgets may find more success testing with less spend in Bing Ads vs AdWords.
Adam Lumley profile photo

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • On average we see a lower cost per conversion vs AdWords.
  • They offer an easy-to-use tool to import already proven campaigns from AdWords to Bing Ads.
  • The ability to integrate data directly into Excel is convenient.
Adam Lumley profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • The quality of traffic acquired from Bing Ads generally isn't as good as traffic from AdWords. Metrics like time on site and bounce rate reflect this when analyzing the traffic in Google Analytics. I attribute this to Google having better algorithms to detect click fraud and bots.
  • Bing Ads essentially copies AdWords feature for feature, but they roll their features out 3 or 4 months after AdWords has already implemented them. It would be nice to see more innovation from Bing Ads.
  • It would be nice to see Bing Ads roll out some new ad extensions and targeting options.
Michael Joiner profile photo

Likelihood to Renew

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No answers on this topic
Bing Ads7.0
Based on 1 answer
It does drive traffic and conversions, even though the scale is small.
Danil Rudoy profile photo

Usability

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Bing Ads6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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Google Ads, as I've said before in this review has the scale that Bing Ads does not. However, as stated again, Bing is more efficient, meaning there is more return on ad spend through Bing. Google has no sync feature. So if you're ever going to use Google Ads, I'd recommend starting their, and syncing over to Bing, as opposed to the reverse.
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Positive: Bing Ads has proved successful in bringing additional revenue with consumer electronics purchases at an efficient ROAS
  • Positive: Bing Ads has proved successful in driving incremental traffic and engaged users to brand website
  • Negative: Bing Ads currently does not offer additional language support within certain countries and is therefore a negative impact in opportunity
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bing Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details