What users are saying about
9 Ratings
4 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Likelihood to Recommend

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
No photo available

Captora

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
Nick Ezzo profile photo

Pros

AdGooroo

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
No photo available

Captora

  • Captora's support is great. We have quarterly review meetings with the Captora team and they push us to do more with the platform.
  • The UX has been improved greatly since we started using it.
  • We are ranking high on a number of keywords I wouldn't have expected, and Captora allows us to experiment with new keyword groups without touching our main site.
Nick Ezzo profile photo

Cons

AdGooroo

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
No photo available

Captora

  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
Nick Ezzo profile photo

Likelihood to Renew

AdGooroo

No score
No answers yet
No answers on this topic

Captora

Captora 8.0
Based on 1 answer
The ROI has been proven out with Salesforce reporting.
Nick Ezzo profile photo

Alternatives Considered

AdGooroo

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
No photo available

Captora

We have not seen anything that compares to Captora from an apples to apples perspective
No photo available

Return on Investment

AdGooroo

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
No photo available

Captora

  • More than $1M in pipeline created in 2 years.
  • More than 300 new names captured in 2 years.
  • At least 1 closed-won opportunity in 2 years.
Nick Ezzo profile photo

Pricing Details

AdGooroo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Captora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$7500*
1.  Per Installation
Additional Pricing Details

Add comparison