What users are saying about

AdGooroo

7 Ratings

Captora

3 Ratings

AdGooroo

7 Ratings
Score 5.5 out of 101

Captora

3 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Captora

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
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Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Captora's support is great. We have quarterly review meetings with the Captora team and they push us to do more with the platform.
  • The UX has been improved greatly since we started using it.
  • We are ranking high on a number of keywords I wouldn't have expected, and Captora allows us to experiment with new keyword groups without touching our main site.
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
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Likelihood to Renew

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Captora8.0
Based on 1 answer
The ROI has been proven out with Salesforce reporting.
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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We have not seen anything that compares to Captora from an apples to apples perspective
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • More than $1M in pipeline created in 2 years.
  • More than 300 new names captured in 2 years.
  • At least 1 closed-won opportunity in 2 years.
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Captora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$7500*
1.  Per Installation
Additional Pricing Details