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7 Ratings

Google Ads

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699 Ratings
7 Ratings
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Score 5.6 out of 101

Google Ads

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699 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Google Ads

AdWords is basically essential for lots of companies but the decision on whether to use the client primarily instead of a third party software like DoubleClick comes down a lot to the size of the budget and usage of other search engines. For very large companies, the need to make en masse bid adjustments can make AdWords insufficient. That said, any company which spends even a moderate sum on AdWords should have a PPC professional overseeing the spend, and they should in turn be very familiar with and often use AdWords. For very small companies, control can be handed over to Google themselves to run.
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Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
  • It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
  • Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • AdWords can be a bit overwhelming. From the data to the tools there is an awful lot to look at.
  • Budget is the #1 question, especially for a small business, and I think Google could do a better job being more open on what to expect. My opinion is you have to be willing to flush $500 down the toilet in your first month just to acquire the appropriate amount of data, which will allow you to formulate a plan on how to move forward. I'm not suggesting you'll lose that money, but it's really the only way to get the data that will show you what words are worth your time and money.
  • Sometimes I feel that there are way too many accounts to keep track of. AdWords is connected to Analytics, and then Google's Shopping Feed, becoming a Google Trusted Store...Don't get me wrong it's all beneficial stuff, I just wish it were more streamlined. I honestly don't know if that's possible, but it can take up a lot of your time!
Paul Francis Jones profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ads10.0
Based on 19 answers
AdWords is a great place to start for most clients looking to do internet marketing. The low cost of entry and potential for highly targeted traffic makes it tough to beat.
derek allard profile photo

Usability

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

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No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
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No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
Joanne Minculescu profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • we increased our sales by 50% in the first 3 months, with a small budget
  • our marketing budget doubled
  • we achieved a bigger reach
Joanne Minculescu profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details