What users are saying about

AdGooroo

7 Ratings

Google Ads

645 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

Google Ads

645 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

Google Ads

Is very well suited in the buying process when you have excellent products or where you have the lowest price on the market. It is equally good for remarketing and social selling
Joanne Minculescu profile photo

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • AdWords allow us to target a wider audience of all users searching for specific keywords, which we want to show our ads for in the Google Engine, as well as target audiences depending on different criteria
  • With AdWords it's easy to deliver traffic to any webpage, it gives the options to see what's users' behavior, on which keywords they're more likely to click and convert, during what time of the day, in which location, etc.
  • Another strength is that it can work with many platforms together, such as GA, DoubleClick, Marin software, etc
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • It can be confusing to get started.
  • A lot of functionality is buried behind a lot of legacy pages and weird user paths.
  • I'm not sure who to call for live support.
Alex Panagiotopoulos profile photo

Likelihood to Renew

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Google Ads10.0
Based on 19 answers
Google's still ahead of the game. Their Dynamic Search capabilities and Remarketing and Display capabilities are unmatched for a self-serve platform. They have the newest and latest ad formats. The vast majority of eyeballs remain on Google and that doesn't seem likely to change anytime soon
Tom Bonanno profile photo

Usability

No score
No answers yet
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Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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AdWords is definitely the winner compared to Bing Ads simply because there are more people who use Google
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • AdWords has significantly helped to increase the ROI for many websites my company has worked with. And for certain websites who may not have had the most appealing products, AdWords certainly helped to bring in the initial traffic and brand exposure.
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details