8 Ratings
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Score 6.3 out of 101
146 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
AdGooroo
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
AdGooroo
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
AdGooroo
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
AdGooroo
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AdGooroo
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
  • Yahoo is currently not supported, but it's supposed to be on the road map
  • Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.
Dana Berardi profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
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Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords as possible with the same target into one portfolio. However, with that strategy we saw a lot of cannibalization within campaigns. While some campaigns were growing, others saw a large drop in volume and it's is important for us to maximize volume for all of our campaigns. Overall we saw larger revenue volume, but a significant decrease in profit and therefore determined that both were not a good fit for us.
Dana Berardi profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Most clients that we use DCM for don't have a direct ROI we can use as a basis for as that is internal data. When measuring if the platform makes sense I think you have to look at media display dollars spent and if you want to ensure that client their dollars are being tracked and monitored accurately.
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details