What users are saying about
8 Ratings
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Score 6.3 out of 101
26 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
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Feature Rating Comparison

Ad Network Integration

AdGooroo
Kenshoo Infinity Suite
5.9
Data Transfer
AdGooroo
Kenshoo Infinity Suite
6.2
DSP integration
AdGooroo
Kenshoo Infinity Suite
5.5

Ad Campaigns

AdGooroo
Kenshoo Infinity Suite
5.5
Ad campaign creation
AdGooroo
Kenshoo Infinity Suite
5.7
Ad deployment
AdGooroo
Kenshoo Infinity Suite
5.6
Display advertising
AdGooroo
Kenshoo Infinity Suite
5.4
Ad display and retargeting segmentation
AdGooroo
Kenshoo Infinity Suite
5.4
Sequence targeting
AdGooroo
Kenshoo Infinity Suite
5.1

Ad Reporting & Analytics

AdGooroo
Kenshoo Infinity Suite
7.2
Ad dashboards
AdGooroo
Kenshoo Infinity Suite
6.9
Ad performance reports
AdGooroo
Kenshoo Infinity Suite
7.0
Ad conversion tracking
AdGooroo
Kenshoo Infinity Suite
6.6
Ad attribution reporting
AdGooroo
Kenshoo Infinity Suite
7.0
Cross-channel ad management
AdGooroo
Kenshoo Infinity Suite
8.6
Ad forecasting and optimization
AdGooroo
Kenshoo Infinity Suite
7.0

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Kenshoo will provide monthly trainings. This will address current issues and training gaps. It takes place via webex.
  • Kenshoo has a support ticket center to answer support questions.
  • Kenshoo did come to our company to help us through the certification process.
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
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Likelihood to Renew

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Kenshoo Infinity Suite7.8
Based on 3 answers
It's great to have a product like Kenshoo Social. It has a lot of data and is a great tool to use. Honestly, I think we would have looked somewhere else if we didn't have some much data and time invested into the platform. We had used it across search and social, so we invested a lot of time to get it running smoothly. It is very expensive and we think we could have gone elsewhere to get the same results over time. Once they have your data and the system is running smoothly, it's very difficult to go elsewhere
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details