What users are saying about

AdGooroo

7 Ratings

Marin Software

61 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

Marin Software

61 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Marin Software

Marin Software is great for large volume accounts ($100K+/month). It is also good with extensive keywords lists and campaigns. The more data and volume the system can use to optimize the bidding the better. Also, if an account is using a CRM such as Salesforce, integrating can allow you to optimize and prioritize around the actual lead disposition, which is very difficult without a tool like this.Smaller accounts would likely not benefit as much and the fee would probably be used more effectively if put toward the actual spend.
Vincent Misiewicz profile photo

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Quick, detailed, reoccurring reporting saved our strategists tons of time every week.
  • It provided more more detailed reporting capabilities allowing more in depth analysis and insights.
  • Allowing us to manage various platforms in one interface improved our performance and efficiency significantly.
Kelly Wagner profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • More drag and drop functionality. For example, the ability to copy or move keywords and ad text between ad groups or campaigns.
  • More options to customize charts and graphs to track progress over time.
Greg Marta profile photo

Likelihood to Renew

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Marin Software7.6
Based on 23 answers
Why would I use anything else? Some of my co-workers use Kenshoo, they get very frustrated and are currently testing their accounts so they can move over to Marin.
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Usability

No score
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Marin Software8.9
Based on 5 answers
Great interface, intuitive processed, helpful support
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Support

No score
No answers yet
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Marin Software8.2
Based on 5 answers
While they are getting much better with the new restructured support dept, the previous ticketing system was prone to long wait times, inexperienced techs who would just link you to help desk articles that didn't apply, and unresolved issues. I think the addition of a direct support phone number in addition to our account team was a huge help.
Robert Frost profile photo

Online Training

No score
No answers yet
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Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

No score
No answers yet
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Marin Software9.8
Based on 5 answers
Stream lined process, easy to follow along
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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I am not sure, I have only ever used Marin Software and it was implemented before my arrival.
Danielle White profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Increased employee efficiency
  • Better bid management and pacing
Danielle White profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details