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Likelihood to Recommend
AdGooroo
Overall, I like the software and mostly recommend it for marketing and advertising professionals.

Verified User
Engineer in Information Technology
Financial Services Company, 10,001+ employeesMatchCraft
If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you

Verified User
Account Manager in Marketing
Publishing Company, 51-200 employeesPros
- It allows us to access and customize SEM data and Adgooroo's industry.
- Adgooroo API supports the data transfer formats, including Json and xml
- We are free to develop in the language of our choice, such as NET and PHP
- Allows me to deliver more knowledge and insights to the clients.

Verified User
Engineer in Information Technology
Financial Services Company, 10,001+ employees- Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
- The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
- User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.

Verified User
Account Manager in Marketing
Publishing Company, 51-200 employeesCons
- The amount of data consumed is limited by a monthly quota.
- The tool attempts to rank and make recommendations without knowing the objectives.

Verified User
Engineer in Information Technology
Financial Services Company, 10,001+ employees- Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
- Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
- Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.

Verified User
Account Manager in Marketing
Publishing Company, 51-200 employeesAlternatives Considered
AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.

Verified User
Engineer in Information Technology
Financial Services Company, 10,001+ employeesThe interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs

Verified User
Account Manager in Marketing
Publishing Company, 51-200 employeesReturn on Investment
- It made me able to offer more knowledge to my clients.
- Using AdGooroo API, we can develop in any programming language of our choice.
- The amount of data consumed is limited.

Verified User
Engineer in Information Technology
Financial Services Company, 10,001+ employees- It has allowed the company to handle a higher volume of campaigns at the same time.
- Click costs have been reduced across almost all campaigns while click rates have increased.
- Budget management (under/overspending) has been improved.

Verified User
Account Manager in Marketing
Publishing Company, 51-200 employeesPricing Details
AdGooroo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Additional Pricing Details
—MatchCraft
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No