AdGooroo vs MatchCraft

• It allows us to access and customize SEM data and Adgooroo's industry.
• Adgooroo API supports the data transfer formats, including Json and xml
• We are free to develop in the language of our choice, such as NET and PHP
• Allows me to deliver more knowledge and insights to the clients.

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• Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
• The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
• User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.

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• The amount of data consumed is limited by a monthly quota.
• The tool attempts to rank and make recommendations without knowing the objectives.

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• Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
• Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
• Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.

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• It made me able to offer more knowledge to my clients.
• Using AdGooroo API, we can develop in any programming language of our choice.
• The amount of data consumed is limited.

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• It has allowed the company to handle a higher volume of campaigns at the same time.
• Click costs have been reduced across almost all campaigns while click rates have increased.
• Budget management (under/overspending) has been improved.

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