What users are saying about

AdGooroo

7 Ratings

RavenTools

48 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

RavenTools

48 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall profile photo

Feature Rating Comparison

SEO

AdGooroo
RavenTools
6.6
Keyword analysis
AdGooroo
RavenTools
6.9
Backlink management
AdGooroo
RavenTools
3.6
SERP ranking tracking
AdGooroo
RavenTools
3.6
Page grader
AdGooroo
RavenTools
8.3
Competitive analysis
AdGooroo
RavenTools
7.0
Site audit / diagnostics
AdGooroo
RavenTools
9.0
Site recommendations
AdGooroo
RavenTools
8.7
Task management
AdGooroo
RavenTools
5.7

SEO Channels

AdGooroo
RavenTools
6.4
Local SEO
AdGooroo
RavenTools
2.9
Social SEO
AdGooroo
RavenTools
6.9
Mobile SEO
AdGooroo
RavenTools
6.9
Global SEO
AdGooroo
RavenTools
8.9

SEO Platform & Account Management

AdGooroo
RavenTools
9.3
Multi-domain support
AdGooroo
RavenTools
10.0
Integration with web analytics tools
AdGooroo
RavenTools
8.6

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • The reporting module allows us to easily customize reports. We can add or remove modules depending on whether the reports are going to be internal or external.
  • Raven allows us to aggregate all of our Analytics, AdWords and social accounts so that we can present a complete Integrated Marketing Report.
  • Raven makes it easy to edit the variables in the reports such as comparisons between time periods, number of items presented in a table, and sort order.
Amy Odhner profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • The reports are very amateurish. The graphs are too big and the size can't be changed. Even with the customization they offer (adding your logo) the reports are too basic looking to present to clients. They are also all in black and white, which is a huge issue for us. They're just not impressive enough to show clients.
  • The keyword ranking system is difficult to understand because they use a different method than some other search ranking monitoring services that are on the market. They aren't very good at explaining the discrepancies between their software and their competitors'.
  • Customizing the reports is too time consuming.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
RavenTools9.7
Based on 15 answers
I do not make this decision. I'm sure they are still using the program at i.d.e.a. but that would be a decision for the Director to make
Kristy Lynn Papay profile photo

Usability

No score
No answers yet
No answers on this topic
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz is probably better as a pure SEO tool. Their functionality is much deeper, and their blog is a great resource for SEO and marketing advice
No photo available

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
No photo available
  • We had some faster lead conversion so it had a positive ROI for a time. Then as we were not able to hold SEO clients the agency had to cancel.
No photo available

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details