What users are saying about
8 Ratings
48 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.3 out of 101
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall profile photo

Feature Rating Comparison

SEO

AdGooroo
RavenTools
6.9
Keyword analysis
AdGooroo
RavenTools
7.0
Backlink management
AdGooroo
RavenTools
5.3
SERP ranking tracking
AdGooroo
RavenTools
5.3
Page grader
AdGooroo
RavenTools
7.4
Competitive analysis
AdGooroo
RavenTools
7.8
Site audit / diagnostics
AdGooroo
RavenTools
7.7
Site recommendations
AdGooroo
RavenTools
7.1
Task management
AdGooroo
RavenTools
8.0

SEO Channels

AdGooroo
RavenTools
6.5
Local SEO
AdGooroo
RavenTools
7.0
Social SEO
AdGooroo
RavenTools
6.2
Mobile SEO
AdGooroo
RavenTools
5.5
Global SEO
AdGooroo
RavenTools
7.4

SEO Platform & Account Management

AdGooroo
RavenTools
8.7
Multi-domain support
AdGooroo
RavenTools
9.1
Integration with web analytics tools
AdGooroo
RavenTools
8.3

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • This is a great program for reporting to clients. There is easy integration for Adwords, Analytics, and Search Console.
  • The keyword tracker feature allows us to monitor keyword rankings.
  • The website audit tool helps us identify site issues in order to resolve them. We typically run this feature once a month for all of our clients.
Geoffrey Hoesch profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • The analytics in the tool and the Google Analytics dashboard have been known to be out of sync, but this doesn't happen very often.
  • The reports occasionally have glitches, such as overlap of different modules.
  • The keyword tracking tool does not provide easy tracking of rankings over time.
Geoffrey Hoesch profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 16 answers
We have yet to identify a competitive tool that offers anything more for less money. RavenTools also continues to improve on its services, and we like the fact that it continues to evolve. We'd like to see it improve on how it weighs certain tools, in terms of how they ultimately affect traffic acquisition, but overall, we're quite pleased with it.
Bret Williams profile photo

Usability

No score
No answers yet
No answers on this topic
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
We had selected RavenTools at the time because it was converting more sales. We had both Moz and RavenTools running. I went back to RavenTools once I started my own company in 2014, but after demoing out Moz and their current suite of tools, I was ready to make a jump. I think RavenTools and Moz would work best together, both have things they each do well.
No photo available

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
No photo available
  • Better identification of SEO issues.
  • Better communication of KPIs to the organization.
Bret Williams profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details