What users are saying about

AdGooroo

7 Ratings

ReachLocal

7 Ratings

AdGooroo

7 Ratings
Score 5.5 out of 101

ReachLocal

7 Ratings
Score 5.2 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

ReachLocal

ReachLocal is well suited for business owners that are heavily based on the internet. It is possibly less appropriate for general contractors that do larger scale work that is based on bids or history of business.
Josh Stanek profile photo

Feature Rating Comparison

Email & Online Marketing

AdGooroo
ReachLocal
8.7
Dynamic content
AdGooroo
ReachLocal
9.1
Landing pages
AdGooroo
ReachLocal
8.5
A/B testing
AdGooroo
ReachLocal
8.2
Mobile optimization
AdGooroo
ReachLocal
8.3
Email deliverability
AdGooroo
ReachLocal
9.1
List management
AdGooroo
ReachLocal
9.1

Lead Management

AdGooroo
ReachLocal
8.9
Lead nurturing
AdGooroo
ReachLocal
8.8
Lead scoring and grading
AdGooroo
ReachLocal
9.1
Data quality management
AdGooroo
ReachLocal
9.1
Automated sales alerts and tasks
AdGooroo
ReachLocal
8.8

Social Media Marketing

AdGooroo
ReachLocal
9.1
Social sharing and campaigns
AdGooroo
ReachLocal
9.1
Social profile integration
AdGooroo
ReachLocal
9.1

Reporting & Analytics

AdGooroo
ReachLocal
8.5
Dashboards
AdGooroo
ReachLocal
8.5
Standard reports
AdGooroo
ReachLocal
8.8
Custom reports
AdGooroo
ReachLocal
8.2

Platform & Infrastructure

AdGooroo
ReachLocal
7.5
Customizability
AdGooroo
ReachLocal
7.5

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • Maintain social presence on our ReachCast page.
  • Ensure we are aware of our online reputation on a weekly basis.
  • Provides key business indicators and dashboard reports.
Matt Wright profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • Quicker turn-around times.
  • More tailored dashboard reporting vs. template.
Matt Wright profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
I have used ReachLocal for years. I stay with ReachLocal because of representation like Emily Parker
Matt Wright profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
No photo available
  • Increased employee efficiency
  • Better customer service
  • Increased quality of tracking ROI
Matt Wright profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ReachLocal

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details