What users are saying about

AdGooroo

7 Ratings

SEMRush

Top Rated
149 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

SEMRush

Top Rated
149 Ratings
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

SEMRush

SEMRush is very well suited for anybody looking to do keyword research and keep an eye on their site's organic/paid health/traffic. For raw search/keyword research it is my favorite tool on the market, especially for the price. For those looking to mine backlinks and that are more focused on growing a backlink portfolio, a tool such as Ahrefs would be more appropriate as it's competitive analysis across all dimensions and it's backlink indexing is much more robust.
No photo available

Feature Rating Comparison

SEO

AdGooroo
SEMRush
7.7
Keyword analysis
AdGooroo
SEMRush
9.0
Backlink management
AdGooroo
SEMRush
7.0
SERP ranking tracking
AdGooroo
SEMRush
8.0
Page grader
AdGooroo
SEMRush
7.4
Competitive analysis
AdGooroo
SEMRush
8.5
Site audit / diagnostics
AdGooroo
SEMRush
8.0
Site recommendations
AdGooroo
SEMRush
7.2
Task management
AdGooroo
SEMRush
6.3

SEO Channels

AdGooroo
SEMRush
7.0
Local SEO
AdGooroo
SEMRush
6.9
Social SEO
AdGooroo
SEMRush
6.1
Mobile SEO
AdGooroo
SEMRush
6.8
Global SEO
AdGooroo
SEMRush
8.1

SEO Platform & Account Management

AdGooroo
SEMRush
8.2
Multi-domain support
AdGooroo
SEMRush
8.2
Integration with web analytics tools
AdGooroo
SEMRush
8.2

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • SEMRush is great at telling you not only what keywords you need to rank for, but what keywords you actually are ranking for - and whether or not its the correct page that is ranking or if you have pages internally competing with each other.
  • SEMRush is great at understanding how semantic usage is allowing competitors to outrank on specific keywords
  • SEMRush gets down to the nitty gritty details. You can see how you rank in each market for the same keyword, you can see what page elements are working in your favor and which are not.
  • With new Backlink and keyword analysis tools - you can understand what your backlink profile looks like today and how its changing.
  • Reporting through the API is simple and easy and internal reporting is improving all the time. The operational charts are simple to use.
  • New functionality like annotations and integration with Trello is moving SEMRush to the next level.
Marston Gould profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • It's a bit pricey for bigger teams
  • Not product related, but they are a bit too aggressive in trying to upsell us on longer commitment
  • Overall, data is very good
No photo available

Usability

No score
No answers yet
No answers on this topic
SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
Rahul Agarwal profile photo

Support

No score
No answers yet
No answers on this topic
SEMRush10.0
Based on 1 answer
They are always ready and willing to help
No photo available

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
SEMRush has a much stronger position when you compare it to other alternatives. The reason being that there are only a few tools that provide an overall service including both SEO and SEM. Also, the fact that it allows competitor analysis and a side by side analysis of KPIs like domain strength, SERP rankings etc., is one of the major advantages SEMRush has over other tools.
Rahul Agarwal profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
No photo available
  • SEMrush has simplified our process of keyword research.
  • We have better proposals because we use SEMrush.
  • We have more stable clients because we can provide better data.
No photo available

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details