What users are saying about
8 Ratings

SEMRush

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Top Rated
173 Ratings
8 Ratings
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Score 6.3 out of 101

SEMRush

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Top Rated
173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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SEMRush

SEMRush is a great tool for a company looking to understand the competitive landscape in detail. SEMRush is a very robust tool with a lot of capability, and we find that it serves many purposes for our team, far beyond the initial SEO scope we thought it would serve. There are social, PPC and web analytics tools packed into SEMRush, and it's a great interface with a lot of dashboard customization.
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Feature Rating Comparison

SEO

AdGooroo
SEMRush
7.8
Keyword analysis
AdGooroo
SEMRush
9.1
Backlink management
AdGooroo
SEMRush
7.2
SERP ranking tracking
AdGooroo
SEMRush
8.2
Page grader
AdGooroo
SEMRush
7.4
Competitive analysis
AdGooroo
SEMRush
8.5
Site audit / diagnostics
AdGooroo
SEMRush
8.1
Site recommendations
AdGooroo
SEMRush
7.2
Task management
AdGooroo
SEMRush
6.6

SEO Channels

AdGooroo
SEMRush
7.3
Local SEO
AdGooroo
SEMRush
7.1
Social SEO
AdGooroo
SEMRush
6.7
Mobile SEO
AdGooroo
SEMRush
7.1
Global SEO
AdGooroo
SEMRush
8.4

SEO Platform & Account Management

AdGooroo
SEMRush
8.3
Multi-domain support
AdGooroo
SEMRush
8.3
Integration with web analytics tools
AdGooroo
SEMRush
8.4

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Interface - The user interface is clean, while still maintaining a great deal of information in an easy-to-digest manner. The navigation is intuitive and using the "Projects" function allows to keep information separate as needed.
  • Ability to Customize - We can fully customize dashboards within the platform, and use them to track difference KPIs.
  • Content Analyzer - The new Content Analyzer tool has been hugely helpful for our copywriting team to ensure all digital content is optimized. It bridges the gap between our teams and takes a lot of work off our SEO team's plate.
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Since several areas of SEMRush are still in the Beta phase, it can be quite buggy at times. However, their customer service team is very quick to respond and resolve any bugs you find.
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Usability

No score
No answers yet
No answers on this topic
SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
Rahul Agarwal profile photo

Support

No score
No answers yet
No answers on this topic
SEMRush10.0
Based on 1 answer
They are always ready and willing to help
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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SEMRush is more more user friendly and informative than Moz tools.
Justina Logozzo profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • SEMRush enables me to showcase how my SEO consulting work made my clients' sites better and gain more SEO value.
Justina Logozzo profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details