What users are saying about
9 Ratings
24 Ratings
9 Ratings
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Score 6.9 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Likelihood to Recommend

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
No photo available

Sizmek

Sizmek is great for a full-service media agency due to its ease of use and customer service. When I was at a large media agency, Sizmek was a very useful ad-server for junior media buyers to learn transparency in all aspects of the media buying process.
Lisa Cao profile photo

Feature Rating Comparison

Ad Network Integration

AdGooroo
Sizmek
7.7
Data Transfer
AdGooroo
Sizmek
7.7
DSP integration
AdGooroo
Sizmek
7.7

Ad Campaigns

AdGooroo
Sizmek
7.0
Ad campaign creation
AdGooroo
Sizmek
6.5
Ad deployment
AdGooroo
Sizmek
8.5
Display advertising
AdGooroo
Sizmek
8.1
Ad display and retargeting segmentation
AdGooroo
Sizmek
6.3
Sequence targeting
AdGooroo
Sizmek
5.6

Ad Reporting & Analytics

AdGooroo
Sizmek
8.4
Ad dashboards
AdGooroo
Sizmek
7.3
Ad performance reports
AdGooroo
Sizmek
8.8
Ad conversion tracking
AdGooroo
Sizmek
8.7
Ad attribution reporting
AdGooroo
Sizmek
8.7
Cross-channel ad management
AdGooroo
Sizmek
8.6
Ad forecasting and optimization
AdGooroo
Sizmek
8.0

Pros

AdGooroo

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
No photo available

Sizmek

  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions
Lisa Cao profile photo

Cons

AdGooroo

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
No photo available

Sizmek

  • Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
  • Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
  • Easier bulk creative uploads - Sizmek requires a template to upload multiple files
No photo available

Alternatives Considered

AdGooroo

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
No photo available

Sizmek

Sizmek was great for analytics, ease of us vs power, and support.

I selected sizmek because of the price and team familiarity for the program
No photo available

Return on Investment

AdGooroo

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
No photo available

Sizmek

  • Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
  • Sizmek gave us insight into creative performance where we were able to leverage for future campaigns
No photo available

Pricing Details

AdGooroo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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