What users are saying about

AdGooroo

7 Ratings

Sizmek

23 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

Sizmek

23 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Sizmek

Sizmek should be used in all digital campaigns whether to track click tags or in depth campaigns. Use of the P2C tools and other reporting makes this a must have tool for any digital campaign manager
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Feature Rating Comparison

Ad Network Integration

AdGooroo
Sizmek
7.5
Data Transfer
AdGooroo
Sizmek
7.5
DSP integration
AdGooroo
Sizmek
7.5

Ad Campaigns

AdGooroo
Sizmek
6.8
Ad campaign creation
AdGooroo
Sizmek
6.9
Ad deployment
AdGooroo
Sizmek
8.4
Display advertising
AdGooroo
Sizmek
7.3
Ad display and retargeting segmentation
AdGooroo
Sizmek
5.9
Sequence targeting
AdGooroo
Sizmek
5.3

Ad Reporting & Analytics

AdGooroo
Sizmek
8.3
Ad dashboards
AdGooroo
Sizmek
7.5
Ad performance reports
AdGooroo
Sizmek
8.8
Ad conversion tracking
AdGooroo
Sizmek
8.7
Ad attribution reporting
AdGooroo
Sizmek
8.7
Cross-channel ad management
AdGooroo
Sizmek
8.4
Ad forecasting and optimization
AdGooroo
Sizmek
7.9

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Report pulls
  • Ad management
  • Advanced analytics
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Export function should export files in a smaller Excel size
  • An online walk-through for beginners
Lisa Cao profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek.
Collin Berg profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • It has allows the team to optimize effectively in programmatic
  • Allowed the team to make reasonable decisions about reallocation
  • Post campaign analysis is insightful for the next campaigns
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details