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7 Ratings
23 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.6 out of 101
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Feature Rating Comparison

Ad Network Integration

AdGooroo
Sizmek
7.6
Data Transfer
AdGooroo
Sizmek
7.6
DSP integration
AdGooroo
Sizmek
7.6

Ad Campaigns

AdGooroo
Sizmek
6.9
Ad campaign creation
AdGooroo
Sizmek
6.8
Ad deployment
AdGooroo
Sizmek
8.4
Display advertising
AdGooroo
Sizmek
7.6
Ad display and retargeting segmentation
AdGooroo
Sizmek
6.1
Sequence targeting
AdGooroo
Sizmek
5.4

Ad Reporting & Analytics

AdGooroo
Sizmek
8.3
Ad dashboards
AdGooroo
Sizmek
7.5
Ad performance reports
AdGooroo
Sizmek
8.8
Ad conversion tracking
AdGooroo
Sizmek
8.7
Ad attribution reporting
AdGooroo
Sizmek
8.7
Cross-channel ad management
AdGooroo
Sizmek
8.4
Ad forecasting and optimization
AdGooroo
Sizmek
7.9

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • Sizmek is user-friendly--there are help guides easily available
  • Sizmek has great customer service--dedicated account team to support questions
Lisa Cao profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • Export function should export files in a smaller Excel size
  • An online walk-through for beginners
Lisa Cao profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
We selected Sizmek because they are trusted and respected in the industry, and known for customer service.
Lisa Cao profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Lisa Cao profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details