What users are saying about
8 Ratings

SpyFu

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69 Ratings
8 Ratings
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Score 6.3 out of 101

SpyFu

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69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

SpyFu

I think it's an excellent tool for marketers to keep a consistent eye on their competitive landscape so they can pivot as required. But the reporting feature is not great and creates an additional layer of hands-on manual work.
Sylvia Flores profile photo

Feature Rating Comparison

SEO

AdGooroo
SpyFu
7.0
Keyword analysis
AdGooroo
SpyFu
8.6
Backlink management
AdGooroo
SpyFu
7.0
SERP ranking tracking
AdGooroo
SpyFu
7.0
Page grader
AdGooroo
SpyFu
5.9
Competitive analysis
AdGooroo
SpyFu
9.6
Site audit / diagnostics
AdGooroo
SpyFu
6.5
Site recommendations
AdGooroo
SpyFu
6.1
Task management
AdGooroo
SpyFu
5.1

SEO Channels

AdGooroo
SpyFu
7.3
Local SEO
AdGooroo
SpyFu
7.5
Social SEO
AdGooroo
SpyFu
6.4
Mobile SEO
AdGooroo
SpyFu
6.6
Global SEO
AdGooroo
SpyFu
8.6

SEO Platform & Account Management

AdGooroo
SpyFu
8.2
Multi-domain support
AdGooroo
SpyFu
8.2
Integration with web analytics tools
AdGooroo
SpyFu
8.2

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • Extensive amounts of competitor data
  • Touches on both paid and organic search opportunities
  • Easy graphs to help illustrate competitive landscape
No photo available

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • I can't think of anything in particular that needs room for improvement.
Angela Lyons, MBA profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SpyFu10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero profile photo

Support

No score
No answers yet
No answers on this topic
SpyFu8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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As an independent company working on our own behalf, SpyFu seemed like a better fit than SEMRush, which appears to be geared more towards agencies or consultants. Additionally, SpyFu offers a lot more features than Linkody, which will be beneficial in the long term.
Jack Pennuto profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Assisted in increasing our new client acquisition by around 50%.
  • Is one of our agencies go to tools in competitor research.
Chandler Elmore profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SpyFu

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details