What users are saying about
9 Ratings

SpyFu

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Top Rated
74 Ratings
9 Ratings
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Score 6.7 out of 101

SpyFu

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Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
No photo available

SpyFu

Spyfu is a must before starting any AdWords campaign. If you didn't use it you would be in the dark about your competitors and it would waste a lot of your budget. Not really needed if you don't plan on running an Adwords campaign. It's still good to see what competitors are doing though.
Max Milano profile photo

Feature Rating Comparison

SEO

AdGooroo
SpyFu
7.2
Keyword analysis
AdGooroo
SpyFu
8.6
Backlink management
AdGooroo
SpyFu
7.2
SERP ranking tracking
AdGooroo
SpyFu
7.2
Page grader
AdGooroo
SpyFu
6.4
Competitive analysis
AdGooroo
SpyFu
9.7
Site audit / diagnostics
AdGooroo
SpyFu
6.7
Site recommendations
AdGooroo
SpyFu
6.3
Task management
AdGooroo
SpyFu
5.3

SEO Channels

AdGooroo
SpyFu
7.0
Local SEO
AdGooroo
SpyFu
7.2
Social SEO
AdGooroo
SpyFu
6.2
Mobile SEO
AdGooroo
SpyFu
6.4
Global SEO
AdGooroo
SpyFu
8.1

SEO Platform & Account Management

AdGooroo
SpyFu
8.2
Multi-domain support
AdGooroo
SpyFu
8.2
Integration with web analytics tools
AdGooroo
SpyFu
8.2

Pros

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
No photo available
  • The best tool for keyword research based on close competitors.
  • The best tool for discovering what PPC strategy and budget your competitors are using.
  • You can also use it for ad copy ideas.
Max Milano profile photo

Cons

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
No photo available
  • It would be great if it expanded to Facebook.
Max Milano profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
SpyFu10.0
Based on 10 answers
It's intuitive, they offer great educational resources and we continue to spend a lot of money on paid search. We are trying to boost our organic search as well.
Angela Lyons, MBA profile photo

Support

No score
No answers yet
No answers on this topic
SpyFu8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
No photo available
SpyFu is just an overall better package contained in one place. A full comprehensive competitive analysis can be completed with the use SpyFu. In the past, many other competitive tools would be needed, but here, it is all together. SpyFu presents everything in a user-friendly well-organized manner where you can create PDFs to share research compiled with the team, even if they haven't used SpyFu.
No photo available

Return on Investment

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
No photo available
  • SpyFu has only has a positive impact because it gives me a behind the scenes look at exactly what my competitors are doing.
  • It tells me how much my competitors are paying for keywords so I know what to expect as well.
Rachel Hensley profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SpyFu

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details