What users are saying about

AdGooroo

7 Ratings

SpyFu

55 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

SpyFu

55 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel profile photo

Feature Rating Comparison

SEO

AdGooroo
SpyFu
6.4
Keyword analysis
AdGooroo
SpyFu
8.5
Backlink management
AdGooroo
SpyFu
6.1
SERP ranking tracking
AdGooroo
SpyFu
7.4
Page grader
AdGooroo
SpyFu
6.0
Competitive analysis
AdGooroo
SpyFu
9.6
Site audit / diagnostics
AdGooroo
SpyFu
5.2
Site recommendations
AdGooroo
SpyFu
4.5
Task management
AdGooroo
SpyFu
4.1

SEO Channels

AdGooroo
SpyFu
6.7
Local SEO
AdGooroo
SpyFu
6.6
Social SEO
AdGooroo
SpyFu
6.1
Mobile SEO
AdGooroo
SpyFu
5.9
Global SEO
AdGooroo
SpyFu
8.3

SEO Platform & Account Management

AdGooroo
SpyFu
7.1
Multi-domain support
AdGooroo
SpyFu
7.7
Integration with web analytics tools
AdGooroo
SpyFu
6.5

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • This product links competitor data quite easily in the dashboard, from one domain to the next.
  • The overviews for each domain are clear and comprehensive, making the birds-eye-view complete.
  • The PPC vs. SEO views are clearly defined and easy to navigate.
Gwendolyn Guarino profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • Occasionally, SpyFu has been unable to find the website of a competitor, leading to a blank search.
  • Sometimes the suggested keywords can be irrelevant to what I am trying to find.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
SpyFu7.9
Based on 9 answers
I've used the tool for years and its reliable, very helpful.
Christopher Regan profile photo

Support

No score
No answers yet
No answers on this topic
SpyFu8.0
Based on 1 answer
The support team at SpyFu works hard and stands by their product. They answer relatively quickly and have always been more than willing to help out when an issue has appeared. With this said, I have only used their customer/product support fleetingly because the platform performs what I need it to do. A lot of the questions that I have had are in help/support pages on the site.
Chandler Elmore profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
David Spektor profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
No photo available
  • Better client expectation management.
  • Better SEM competitor analysis.
  • Easier SEM campaign planning
David Spektor profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SpyFu

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details