What users are saying about
9 Ratings
1 Ratings
9 Ratings
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Score 6.9 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
No photo available

Swoop

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
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Pros

AdGooroo

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
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Swoop

  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
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Cons

AdGooroo

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
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Swoop

  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
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Alternatives Considered

AdGooroo

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
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Swoop

Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
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Return on Investment

AdGooroo

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
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Swoop

  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
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Pricing Details

AdGooroo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swoop

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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