What users are saying about

AdGooroo

7 Ratings

Swoop

1 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

Swoop

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Swoop

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
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Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
  • Form complete conversion goal for a separate tactic was not met and was too high
  • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Swoop

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details