What users are saying about
8 Ratings
8 Ratings
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Score 6.3 out of 101
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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WordStream Advisor

I'm still new to using WordStream so I'm still learning.I like the 20 minute work week area where the system is showing me potential issues and suggestions to better enhance my AdWords experience.Great for anyone using AdWords since Google is always changing how things work in terms of keywords, ranking, budgets, etc.
Erin Harris profile photo

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • Explaining Google AdWords.
  • Showing examples and metrics.
  • Keyword analysis tools.
Erin Harris profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • When I was using Wordstream, a great frustration of mine was the inability to have your leads exported into Wordstream. I know this was an improvement that they were already looking into at the time. This is also a fault of FB as they do not make FB Ad Leads easily to access so I do not think this is a big reason to not utilize WordStream.
  • I think they need a smaller business price model, the price may not be accessible to smaller businesses.
Naomi Marie Brand profile photo

Likelihood to Renew

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WordStream Advisor9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Amber Stanley-Kruth profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • In my opinion ROI is zero.
  • Either spend a bit more time on Google AdWords portal and avoid paying the money that you do not need to pay to WordStream or just hire a company to manage your AdWords.
  • AdWords is a complex configuration and needs expertise, you are better off hiring someone that does this for a living.
Ali Bakhtiari profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details