What users are saying about

AdGooroo

7 Ratings

WordStream

34 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

WordStream

34 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
No photo available

WordStream

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
No photo available
  • Organization
  • Ease of Use
  • Customer Service
Michael Phelps profile photo

Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
No photo available
  • Lack of Analytics
  • No retargeting integration
  • No IP retargeting integration
  • Price structure
Michael Phelps profile photo

Likelihood to Renew

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WordStream9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
No photo available
Affordable, Great Information Resource, Excellent Customer Service, easy, good design, nice reports, multi-dimensional/multi-platform
Amber Stanley-Kruth profile photo

Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
No photo available
  • Pretty good, negative keywords help save money and spend where needed.
Daniel Keogh profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details