What users are saying about
9 Ratings
9 Ratings
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Score 6.6 out of 101
38 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
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WordStream Advisor

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.
Kaitlin Berg profile photo

Pros

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
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  • Streamlining basic tasks. The 20-minute work week function is great for finding low-hanging fruit in your account (negative keywords to add, underperforming ads to modify, and groups to split, etc.) in a quick, checklist-like function. It keeps you motivated to do at least the basics each week.
  • Easy negative additions. It's much easier to add single-word negative keywords using the QueryStream tool, rather than the standard Google Adwords interface, which by default has you adding the full search phrase. This may seem like a small thing, but it can greatly reduce the number of clicks needed to manage a larger account.
  • Ad editing/creation is much easier within the tool than within the standard Adwords setup. I'm able to duplicate ads and make minor tweaks without going through many steps. I also appreciate the tips for improving ad performance during the creation process.
  • The premier consulting package helps with answering questions and has given me a lot of good feedback regarding the strategic approach to our account and helped me with restructuring campaigns for better ROI.
  • The ability to see Quality Score at all levels (campaign, ad group, keyword) has given me a much clearer picture of where my account's inefficiencies are and how I can adjust my strategy accordingly.
Ben Rubenstein profile photo

Cons

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
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  • While the basic tools are pretty simple to use, the platform is actually pretty expansive and I don't feel like I've taken advantage of it (yet) as much as I could. It does require some training to get up to speed.
  • Support for Display ad campaigns is limited - this is mainly used as a way to optimize Search campaigns.
  • Reporting. I find the reporting setup to be a bit confusing and still rely on other sources for building out reports on our Adwords performance (Adwords itself and Google Analytics).
Ben Rubenstein profile photo

Likelihood to Renew

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WordStream Advisor9.0
Based on 3 answers
Affordable, useful, informative, easy to use, continually updating and staying current
Amber Stanley-Kruth profile photo

Alternatives Considered

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
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WordStream is a little different from the competition. There are much more expensive solutions that manage the account for you with more features (Kenshoo, Marin, etc) and there are cheaper solutions out there that offer some of the features that WordStream provides; however, if a marketer wants to personally manage an account with some aided help than WordStream provides a great, cost-effective solution
Dustin Hovey profile photo

Return on Investment

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
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  • We're using our budget more effectively.
  • I'm using my time much more sensibly in their dashboard as opposed to the Google AdWords dashboard.
  • We can better track and manage our CTRs.
Erin Harris profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

WordStream Advisor

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details