What users are saying about
8 Ratings
8 Ratings
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Score 6.3 out of 101
12 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Yahoo! Advertising

I would recommend Yahoo! Advertising in complement to the other two major SEM engines, Google and Bing. Paid SEM campaigns are the bread-and-butter of the digital marketing landscape. With Yahoo!'s display capabilities emerging, it's finally catching up to the other platforms in terms of sophistication. It integrates readily with marketing management platforms (like Kenshoo), and data export is a breeze. I would not recommend Yahoo! for the first deployment or market-testing phase of SEM, but getting up and running for a moderate budget will cover a clients' bases and ensure the best audience saturation.
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Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Setup and deployment are similar to the other search platforms, which makes implementation straightforward/approachable.
  • Reporting: data export is straightforward and as granular (or high-level) as desired. It exports in a CSV or XLSX file for manipulation and analysis.
  • Great ROI: doesn't cost much to start Yahoo! ad campaigns, and they are a great complement to other SEM efforts.
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (like display). They are slowly catching up, but don't expect the same high-power analytic capabilities of, say, Google.
  • Lower performance and prospective audience (due to search volume). Well-targeted and well-understood audiences help mitigate platform audience limitations, though.
  • Revenue tracking and associating conversions/revenue to advertising spend can be complicated to implement and inadequate for full-funnel tracking.
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Usability

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Yahoo! Advertising8.0
Based on 1 answer
I selected an '8' because, for a marketing professional, the Yahoo! Advertising interface is straightforward and approachable, with expected controls and capabilities. However, for someone without experience or familiarity with building and launching campaigns, there's definitely a learning curve to establish a baseline knowledge. There's documentation available on best practices, but it's not nearly as extensive or detailed as other platform trainings
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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Yahoo! is part of a larger SEM/marketing platform suite and environment. I selected it to round-out a client's efforts and to ensure we have the biggest reach possible towards prospective clients. It's also another way to gather data on advertising performance and gauge audience interest. In terms of reporting, it provides similar data points to Bing and Google (clicks, costs, impressions, CTR, CPC) and some conversion tracking. Data exports are straightforward and can be highly granular, at the campaign or account level, and with time segmentation. For seriously robust or sophisticated data collection and analysis, Google can't be beaten, but for the standard digital marketing campaign, Yahoo! is a safe bet.
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • Yahoo! Advertising has ensured the largest, broadest audience reach to prospective leads.
  • The cost to implement and deploy a Yahoo! campaign is minimal, and budgeting parameters ensure campaigns/efforts don't overspend.
  • There's little capacity to directly track and understand exact revenue/attribution but Yahoo! is a great complement to other platforms and efforts.
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Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details