What users are saying about

AdGooroo

7 Ratings

AdGooroo

7 Ratings
Score 5.4 out of 101

Yahoo! Advertising

11 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

AdGooroo

Great for competitive reporting for SEM clients. I use it for all my monthly performance reports to pull out specific insights on how we compare to competitors on top keywords and categories and where we have room to improve. AdGooroo allows me to format really specific and impactful recommendations that impress the client.
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Yahoo! Advertising

It is well suited for using display advertising across wide range of Yahoo and Oath websites, and less appropriate for acquiring high search volume for limited reach.
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Pros

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
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  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
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Cons

  • I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
  • Has a bit of a high learning curve.
  • There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
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  • The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
  • The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
  • Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
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Alternatives Considered

AdGooroo is preferable for search only clients. When it comes to mixed media campaigns, such as display and social, I definitely prefer to use ComScore. The platform is just more user friendly overall.
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Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.
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Return on Investment

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
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  • For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
  • In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
  • For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.
Alexander Rodriguez profile photo

Pricing Details

AdGooroo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details