What users are saying about
9 Ratings
9 Ratings
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Score 6.9 out of 101
12 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

AdGooroo

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
No photo available

Yahoo! Advertising

I would recommend Yahoo! Advertising in complement to the other two major SEM engines, Google and Bing. Paid SEM campaigns are the bread-and-butter of the digital marketing landscape. With Yahoo!'s display capabilities emerging, it's finally catching up to the other platforms in terms of sophistication. It integrates readily with marketing management platforms (like Kenshoo), and data export is a breeze. I would not recommend Yahoo! for the first deployment or market-testing phase of SEM, but getting up and running for a moderate budget will cover a clients' bases and ensure the best audience saturation.
Leah Jakaitis profile photo

Pros

AdGooroo

  • It allows us to access and customize SEM data and Adgooroo's industry.
  • Adgooroo API supports the data transfer formats, including Json and xml
  • We are free to develop in the language of our choice, such as NET and PHP
  • Allows me to deliver more knowledge and insights to the clients.
No photo available

Yahoo! Advertising

  • Setup and deployment are similar to the other search platforms, which makes implementation straightforward/approachable.
  • Reporting: data export is straightforward and as granular (or high-level) as desired. It exports in a CSV or XLSX file for manipulation and analysis.
  • Great ROI: doesn't cost much to start Yahoo! ad campaigns, and they are a great complement to other SEM efforts.
Leah Jakaitis profile photo

Cons

AdGooroo

  • The amount of data consumed is limited by a monthly quota.
  • The tool attempts to rank and make recommendations without knowing the objectives.
No photo available

Yahoo! Advertising

  • Traffic volume can be quite low
  • The interface is not the best
  • Revenue tracking is not the best/easiest to set up for beginners
☕️ Darren Davis profile photo

Usability

AdGooroo

No score
No answers yet
No answers on this topic

Yahoo! Advertising

Yahoo! Advertising 8.0
Based on 1 answer
I selected an '8' because, for a marketing professional, the Yahoo! Advertising interface is straightforward and approachable, with expected controls and capabilities. However, for someone without experience or familiarity with building and launching campaigns, there's definitely a learning curve to establish a baseline knowledge. There's documentation available on best practices, but it's not nearly as extensive or detailed as other platform trainings
Leah Jakaitis profile photo

Alternatives Considered

AdGooroo

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
No photo available

Yahoo! Advertising

Yahoo! is part of a larger SEM/marketing platform suite and environment. I selected it to round-out a client's efforts and to ensure we have the biggest reach possible towards prospective clients. It's also another way to gather data on advertising performance and gauge audience interest. In terms of reporting, it provides similar data points to Bing and Google (clicks, costs, impressions, CTR, CPC) and some conversion tracking. Data exports are straightforward and can be highly granular, at the campaign or account level, and with time segmentation. For seriously robust or sophisticated data collection and analysis, Google can't be beaten, but for the standard digital marketing campaign, Yahoo! is a safe bet.
Leah Jakaitis profile photo

Return on Investment

AdGooroo

  • It made me able to offer more knowledge to my clients.
  • Using AdGooroo API, we can develop in any programming language of our choice.
  • The amount of data consumed is limited.
No photo available

Yahoo! Advertising

  • Its impact is overall positive
  • Helps us get extra traction by using what's working well on AdWords
☕️ Darren Davis profile photo

Pricing Details

AdGooroo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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