What users are saying about
2 Ratings
95 Ratings
2 Ratings
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Score 10 out of 101
95 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Adobe Campaign
Data Transfer
AdHawk
10.0
Adobe Campaign

Ad Reporting & Analytics

AdHawk
10.0
Adobe Campaign
Ad dashboards
AdHawk
10.0
Adobe Campaign
Ad conversion tracking
AdHawk
10.0
Adobe Campaign
Cross-channel ad management
AdHawk
10.0
Adobe Campaign
Ad forecasting and optimization
AdHawk
10.0
Adobe Campaign

Email & Online Marketing

AdHawk
Adobe Campaign
7.9
WYSIWYG email editor
AdHawk
Adobe Campaign
7.5
Dynamic content
AdHawk
Adobe Campaign
8.1
Ability to test dynamic content
AdHawk
Adobe Campaign
8.4
Landing pages
AdHawk
Adobe Campaign
7.7
A/B testing
AdHawk
Adobe Campaign
6.9
Mobile optimization
AdHawk
Adobe Campaign
7.7
Email deliverability
AdHawk
Adobe Campaign
8.7
List management
AdHawk
Adobe Campaign
8.4
Triggered drip sequences
AdHawk
Adobe Campaign
7.5

Lead Management

AdHawk
Adobe Campaign
6.8
Lead nurturing
AdHawk
Adobe Campaign
7.3
Lead scoring and grading
AdHawk
Adobe Campaign
7.2
Data quality management
AdHawk
Adobe Campaign
6.4
Automated sales alerts and tasks
AdHawk
Adobe Campaign
6.2

Campaign Management

AdHawk
Adobe Campaign
7.4
Calendaring
AdHawk
Adobe Campaign
7.5
Event/webinar marketing
AdHawk
Adobe Campaign
7.3

Social Media Marketing

AdHawk
Adobe Campaign
8.0
Social sharing and campaigns
AdHawk
Adobe Campaign
8.1
Social profile integration
AdHawk
Adobe Campaign
7.8

Reporting & Analytics

AdHawk
Adobe Campaign
8.0
Dashboards
AdHawk
Adobe Campaign
8.4
Standard reports
AdHawk
Adobe Campaign
8.3
Custom reports
AdHawk
Adobe Campaign
7.2

Platform & Infrastructure

AdHawk
Adobe Campaign
7.6
API
AdHawk
Adobe Campaign
8.0
Role-based workflow & approvals
AdHawk
Adobe Campaign
8.3
Customizability
AdHawk
Adobe Campaign
8.2
Integration with Salesforce.com
AdHawk
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
AdHawk
Adobe Campaign
7.1
Integration with SugarCRM
AdHawk
Adobe Campaign
6.3

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo

Screenshots

Adobe Campaign

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AdHawk More Information

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information