What users are saying about
2 Ratings
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Top Rated
215 Ratings
2 Ratings
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Score 10 out of 101

Adobe Campaign

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Top Rated
215 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Adobe Campaign
Data Transfer
AdHawk
10.0
Adobe Campaign

Ad Reporting & Analytics

AdHawk
10.0
Adobe Campaign
Ad dashboards
AdHawk
10.0
Adobe Campaign
Ad conversion tracking
AdHawk
10.0
Adobe Campaign
Cross-channel ad management
AdHawk
10.0
Adobe Campaign
Ad forecasting and optimization
AdHawk
10.0
Adobe Campaign

Email & Online Marketing

AdHawk
Adobe Campaign
8.2
WYSIWYG email editor
AdHawk
Adobe Campaign
8.2
Dynamic content
AdHawk
Adobe Campaign
8.5
Ability to test dynamic content
AdHawk
Adobe Campaign
8.4
Landing pages
AdHawk
Adobe Campaign
8.6
A/B testing
AdHawk
Adobe Campaign
8.4
Mobile optimization
AdHawk
Adobe Campaign
7.6
Email deliverability
AdHawk
Adobe Campaign
8.6
List management
AdHawk
Adobe Campaign
8.2
Triggered drip sequences
AdHawk
Adobe Campaign
7.7

Lead Management

AdHawk
Adobe Campaign
6.7
Lead nurturing
AdHawk
Adobe Campaign
7.1
Lead scoring and grading
AdHawk
Adobe Campaign
7.3
Data quality management
AdHawk
Adobe Campaign
6.3
Automated sales alerts and tasks
AdHawk
Adobe Campaign
6.0

Campaign Management

AdHawk
Adobe Campaign
7.6
Calendaring
AdHawk
Adobe Campaign
7.8
Event/webinar marketing
AdHawk
Adobe Campaign
7.4

Social Media Marketing

AdHawk
Adobe Campaign
7.9
Social sharing and campaigns
AdHawk
Adobe Campaign
8.0
Social profile integration
AdHawk
Adobe Campaign
7.7

Reporting & Analytics

AdHawk
Adobe Campaign
8.2
Dashboards
AdHawk
Adobe Campaign
8.1
Standard reports
AdHawk
Adobe Campaign
8.5
Custom reports
AdHawk
Adobe Campaign
7.9

Platform & Infrastructure

AdHawk
Adobe Campaign
7.3
API
AdHawk
Adobe Campaign
6.9
Role-based workflow & approvals
AdHawk
Adobe Campaign
8.0
Customizability
AdHawk
Adobe Campaign
7.6
Integration with Salesforce.com
AdHawk
Adobe Campaign
7.8
Integration with Microsoft Dynamics CRM
AdHawk
Adobe Campaign
7.1
Integration with SugarCRM
AdHawk
Adobe Campaign
6.5

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

AdHawk

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Support

AdHawk

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
No photo available

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Screenshots

Adobe Campaign

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdHawk
10.0
Adobe Campaign
8.2

Likelihood to Renew

AdHawk
Adobe Campaign
8.4

Usability

AdHawk
10.0
Adobe Campaign
9.0

Reliability and Availability

AdHawk
Adobe Campaign
7.0

Performance

AdHawk
Adobe Campaign
7.0

Support

AdHawk
Adobe Campaign
3.2

In-Person Training

AdHawk
Adobe Campaign
8.0

Online Training

AdHawk
Adobe Campaign
8.0

Implementation

AdHawk
Adobe Campaign
8.0

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