What users are saying about

AdHawk

2 Ratings

AdRoll<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

72 Ratings

AdHawk

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 10 out of 101

AdRoll<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

72 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
AdRoll
7.5
Data Transfer
AdHawk
10.0
AdRoll
7.6
DSP integration
AdHawk
AdRoll
7.3

Ad Reporting & Analytics

AdHawk
10.0
AdRoll
6.9
Ad dashboards
AdHawk
10.0
AdRoll
7.5
Ad conversion tracking
AdHawk
10.0
AdRoll
6.5
Cross-channel ad management
AdHawk
10.0
AdRoll
7.3
Ad forecasting and optimization
AdHawk
10.0
AdRoll
6.0
Ad performance reports
AdHawk
AdRoll
7.4
Ad attribution reporting
AdHawk
AdRoll
6.7

Ad Campaigns

AdHawk
AdRoll
7.9
Ad campaign creation
AdHawk
AdRoll
8.2
Ad deployment
AdHawk
AdRoll
8.4
Display advertising
AdHawk
AdRoll
8.2
Ad display and retargeting segmentation
AdHawk
AdRoll
8.1
Sequence targeting
AdHawk
AdRoll
6.4

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Support

No score
No answers yet
No answers on this topic
AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Implementation

No score
No answers yet
No answers on this topic
AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Cheaper and easier to use!
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
  • They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
  • AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.
Adam Lewis profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details