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2 Ratings
Top Rated
74 Ratings
2 Ratings
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Score 10 out of 101
Top Rated
74 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
AdRoll
7.6
Data Transfer
AdHawk
10.0
AdRoll
7.7
DSP integration
AdHawk
AdRoll
7.4

Ad Reporting & Analytics

AdHawk
10.0
AdRoll
7.0
Ad dashboards
AdHawk
10.0
AdRoll
7.5
Ad conversion tracking
AdHawk
10.0
AdRoll
6.6
Cross-channel ad management
AdHawk
10.0
AdRoll
7.4
Ad forecasting and optimization
AdHawk
10.0
AdRoll
6.1
Ad performance reports
AdHawk
AdRoll
7.4
Ad attribution reporting
AdHawk
AdRoll
6.9

Ad Campaigns

AdHawk
AdRoll
8.0
Ad campaign creation
AdHawk
AdRoll
8.2
Ad deployment
AdHawk
AdRoll
8.6
Display advertising
AdHawk
AdRoll
8.4
Ad display and retargeting segmentation
AdHawk
AdRoll
8.2
Sequence targeting
AdHawk
AdRoll
6.8

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
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  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Likelihood to Renew

No score
No answers yet
No answers on this topic
AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
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Support

No score
No answers yet
No answers on this topic
AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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Implementation

No score
No answers yet
No answers on this topic
AdRoll6.0
Based on 1 answer
It was easy to implement.
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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
AdRoll offers an easy campaign management system and with the ability to segment via website pages and audience targeting, AdRoll is superb for retargeting. Conversions can be set up in numerous ways and offer solid tracking/accountability. You also do not need to worry about tracking via Google Analytics (GA) as AdRoll as spot-on reporting and what you see in AdRoll does reflect nearly identical to what GA shows.
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • We have had an increase of returning leads to our website.
  • We have a lower bounce rate on people coming in from ads due to targeting accurately.
  • We have been spending less on ads for more relevant leads.
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Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details