Broadlume vs. Yahoo DSP
Broadlume vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Broadlume | N/A | Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI. | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
Broadlume | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Broadlume | Yahoo DSP | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Ad Network Integration |
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Ad Reporting & Analytics |
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Broadlume | Yahoo DSP | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Broadlume | Yahoo DSP | |
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Likelihood to Recommend | 10.0 (1 ratings) | 7.3 (10 ratings) |
Usability | 10.0 (1 ratings) | - (0 ratings) |
Broadlume | Yahoo DSP | |
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Likelihood to Recommend | Broadlume | Yahoo (Verizon Media) |
Pros | Broadlume | Yahoo (Verizon Media) |
Cons | Broadlume | Yahoo (Verizon Media) |
Usability | Broadlume | Yahoo (Verizon Media) No answers on this topic |
Alternatives Considered | Broadlume | Yahoo (Verizon Media) |
Return on Investment | Broadlume | Yahoo (Verizon Media) |
ScreenShots | Broadlume Screenshots |