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2 Ratings
11 Ratings
2 Ratings
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Score 10 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Basis DSP

If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.Nationally/big regions it can get very costly, very quickly.Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
Christopher Penn profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Basis DSP
8.2
Data Transfer
AdHawk
10.0
Basis DSP
7.5
DSP integration
AdHawk
Basis DSP
9.0

Ad Reporting & Analytics

AdHawk
10.0
Basis DSP
6.0
Ad dashboards
AdHawk
10.0
Basis DSP
5.5
Ad conversion tracking
AdHawk
10.0
Basis DSP
6.1
Cross-channel ad management
AdHawk
10.0
Basis DSP
6.7
Ad forecasting and optimization
AdHawk
10.0
Basis DSP
5.3
Ad performance reports
AdHawk
Basis DSP
5.9
Ad attribution reporting
AdHawk
Basis DSP
6.7

Ad Campaigns

AdHawk
Basis DSP
8.0
Ad campaign creation
AdHawk
Basis DSP
8.8
Ad deployment
AdHawk
Basis DSP
8.4
Display advertising
AdHawk
Basis DSP
8.6
Ad display and retargeting segmentation
AdHawk
Basis DSP
8.4
Sequence targeting
AdHawk
Basis DSP
6.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Offers great third-party targeting options
  • User-friendly platform
  • Easy to set up retargeting campaigns
  • Tracks revenue and conversions in platform
Megan Schutz profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Dallas Keefe profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

No score
No answers yet
No answers on this topic
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

No score
No answers yet
No answers on this topic
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
The primary reason for an agency or an SMB to use Basis is cost -- unlike other platforms which are full service or enterprise platforms with aggressively high minimums, Basis is well suited for proofs of concept and smaller campaigns. It can scale up, but the entry-level pricing and self-service portal make it a great fit for SMBs.
Christopher Penn profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Positive - happy clients that got the results they wanted
  • Negative - junior staff without training created overly expensive campaigns
Christopher Penn profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details