What users are saying about
2 Ratings
16 Ratings
2 Ratings
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Score 10 out of 101
16 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Basis DSP
8.7
Data Transfer
AdHawk
10.0
Basis DSP
8.2
DSP integration
AdHawk
Basis DSP
9.2

Ad Reporting & Analytics

AdHawk
10.0
Basis DSP
7.6
Ad dashboards
AdHawk
10.0
Basis DSP
7.3
Ad conversion tracking
AdHawk
10.0
Basis DSP
8.1
Cross-channel ad management
AdHawk
10.0
Basis DSP
7.5
Ad forecasting and optimization
AdHawk
10.0
Basis DSP
7.2
Ad performance reports
AdHawk
Basis DSP
7.9
Ad attribution reporting
AdHawk
Basis DSP
7.5

Ad Campaigns

AdHawk
Basis DSP
9.1
Ad campaign creation
AdHawk
Basis DSP
9.8
Ad deployment
AdHawk
Basis DSP
9.0
Display advertising
AdHawk
Basis DSP
9.4
Ad display and retargeting segmentation
AdHawk
Basis DSP
9.4
Sequence targeting
AdHawk
Basis DSP
7.9

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Support

AdHawk

No score
No answers yet
No answers on this topic

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Implementation

AdHawk

No score
No answers yet
No answers on this topic

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney profile photo

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
No photo available

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdHawk
10.0
Basis DSP
8.5

Likelihood to Renew

AdHawk
Basis DSP
10.0

Usability

AdHawk
10.0
Basis DSP
9.0

Support

AdHawk
Basis DSP
10.0

Implementation

AdHawk
Basis DSP
9.0

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