What users are saying about
2 Ratings
5 Ratings
2 Ratings
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Score 10 out of 101
5 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Blueshift

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.
Divya Mulanjur profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Blueshift
Data Transfer
AdHawk
10.0
Blueshift

Ad Reporting & Analytics

AdHawk
10.0
Blueshift
Ad dashboards
AdHawk
10.0
Blueshift
Ad conversion tracking
AdHawk
10.0
Blueshift
Cross-channel ad management
AdHawk
10.0
Blueshift
Ad forecasting and optimization
AdHawk
10.0
Blueshift

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Blueshift

  • Recommendation
  • Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
  • Use of AI to build predictive scoring
No photo available

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Blueshift

  • Not the best UX
  • Support is often needed to understand how the tool works
  • Reporting could be improved (UI)
Gwen Rivet profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Blueshift

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Blueshift

  • Very precise segmenting/excluding conditions
  • Predictive score
  • Recommendation of product to users based on their behavior
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Blueshift

  • Blueshift has had a tremendous impact on our email marketing KPIs. The AI-based approach and Recommendations tool has led to increased engagement.
Divya Mulanjur profile photo

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Blueshift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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