What users are saying about

AdHawk

2 Ratings
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Score 10 out of 101

Brand Networks Platform

1 Ratings
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Score 5 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Brand Networks Platform
6.0
Data Transfer
AdHawk
10.0
Brand Networks Platform
6.0
DSP integration
AdHawk
Brand Networks Platform
6.0

Ad Reporting & Analytics

AdHawk
10.0
Brand Networks Platform
5.8
Ad dashboards
AdHawk
10.0
Brand Networks Platform
5.0
Ad conversion tracking
AdHawk
10.0
Brand Networks Platform
4.0
Cross-channel ad management
AdHawk
10.0
Brand Networks Platform
9.0
Ad forecasting and optimization
AdHawk
10.0
Brand Networks Platform
6.0
Ad performance reports
AdHawk
Brand Networks Platform
7.0
Ad attribution reporting
AdHawk
Brand Networks Platform
4.0

Ad Campaigns

AdHawk
Brand Networks Platform
8.0
Ad campaign creation
AdHawk
Brand Networks Platform
7.0
Ad deployment
AdHawk
Brand Networks Platform
8.0
Ad display and retargeting segmentation
AdHawk
Brand Networks Platform
9.0

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
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  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Screenshots

Brand Networks Platform

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Brand Networks Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details