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2 Ratings

Criteo Dynamic Retargeting

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Top Rated
38 Ratings
2 Ratings
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Score 10 out of 101

Criteo Dynamic Retargeting

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Top Rated
38 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Criteo Dynamic Retargeting

If cost is no object, Criteo certainly offers a top-notch customer service experience, and little-to-no time investment to manage the platform. For a company without a dedicated ads team, Criteo could be a good option since the platform does most of the legwork for you. Also, cost may depend on industry, so other customers may find a different cost situation than we found.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Criteo Dynamic Retargeting
8.8
Data Transfer
AdHawk
10.0
Criteo Dynamic Retargeting
8.6
DSP integration
AdHawk
Criteo Dynamic Retargeting
9.0

Ad Reporting & Analytics

AdHawk
10.0
Criteo Dynamic Retargeting
7.2
Ad dashboards
AdHawk
10.0
Criteo Dynamic Retargeting
8.2
Ad conversion tracking
AdHawk
10.0
Criteo Dynamic Retargeting
7.7
Cross-channel ad management
AdHawk
10.0
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
AdHawk
10.0
Criteo Dynamic Retargeting
6.5
Ad performance reports
AdHawk
Criteo Dynamic Retargeting
7.0
Ad attribution reporting
AdHawk
Criteo Dynamic Retargeting
6.0

Ad Campaigns

AdHawk
Criteo Dynamic Retargeting
8.1
Ad campaign creation
AdHawk
Criteo Dynamic Retargeting
7.9
Ad deployment
AdHawk
Criteo Dynamic Retargeting
8.4
Display advertising
AdHawk
Criteo Dynamic Retargeting
8.3
Ad display and retargeting segmentation
AdHawk
Criteo Dynamic Retargeting
7.8

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
  • Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
  • Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Criteo Dynamic Retargeting10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
We haven't tried any others as of yet but we may well do so in the near future depending on how this works out.
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Criteo netted out to a sensible ROI gain.
  • Criteo's service was shown to have very little attribution that could also be credited to other marketing channels.
  • Criteo actually produced real conversions in addition to view-through conversions. That is gold.
Joe Preston profile photo

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

AdHawk More Information

Criteo Dynamic Retargeting

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting More Information