Broadlume vs. Epom Ad Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Epom Ad Server
Score 10.0 out of 10
N/A
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.N/A
Pricing
BroadlumeEpom Ad Server
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadlumeEpom Ad Server
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BroadlumeEpom Ad Server
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadlumeEpom Ad Server
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
30% above category average
Epom Ad Server
9.3
3 Ratings
23% above category average
Data Transfer10.01 Ratings9.03 Ratings
DSP integration00 Ratings9.53 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
25% above category average
Epom Ad Server
9.8
3 Ratings
23% above category average
Ad dashboards10.01 Ratings10.03 Ratings
Ad conversion tracking10.01 Ratings9.53 Ratings
Cross-channel ad management10.01 Ratings10.03 Ratings
Ad forecasting and optimization10.01 Ratings10.03 Ratings
Ad performance reports00 Ratings9.03 Ratings
Ad attribution reporting00 Ratings10.03 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Broadlume
-
Ratings
Epom Ad Server
10.0
3 Ratings
24% above category average
Ad campaign creation00 Ratings10.03 Ratings
Ad deployment00 Ratings10.03 Ratings
Display advertising00 Ratings10.03 Ratings
Ad display and retargeting segmentation00 Ratings10.03 Ratings
Sequence targeting00 Ratings10.03 Ratings
Best Alternatives
BroadlumeEpom Ad Server
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeEpom Ad Server
Likelihood to Recommend
10.0
(1 ratings)
10.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
BroadlumeEpom Ad Server
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Epom
I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
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Epom
  • Offers detailed reporting and analytics, providing insights into campaign performance.
  • Epom Ad Server offers faster ad serving times
  • Extended customization and targeting options
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Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Epom
  • The user interface has a lot of functionality, but is not always user-friendly.
  • Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.
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Likelihood to Renew
Broadlume
No answers on this topic
Epom
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Epom
No answers on this topic
Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Epom
Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs.
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Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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Epom
  • We have recently switched to Epom and so I don't have any concrete figures, but I am super satisfied!
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ScreenShots

Broadlume Screenshots

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