What users are saying about

AdHawk

2 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Facebook for Business

352 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Facebook for Business

Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
Brock Ross profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Facebook for Business
Data Transfer
AdHawk
10.0
Facebook for Business

Ad Reporting & Analytics

AdHawk
10.0
Facebook for Business
Ad dashboards
AdHawk
10.0
Facebook for Business
Ad conversion tracking
AdHawk
10.0
Facebook for Business
Cross-channel ad management
AdHawk
10.0
Facebook for Business
Ad forecasting and optimization
AdHawk
10.0
Facebook for Business

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • The business manager acts as a hub for all accounts—both business pages and ad accounts.
  • The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • It can be very difficult to attribute performance metrics to specific campaigns ad sets and creative therefore impossible to accurately dissect and analyze the data.
  • The interface is not as fluid as it could be, quite clunky and in need of a revamp.
  • Unable to see the share of voice and competitor statistics.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Facebook for Business10.0
Based on 4 answers
Because Facebook for Business is free. There is no renewal. Maybe I should have put a ZERO because you can't really renew your Facebook for Business account. I put 10 because it is a no-brainer to use. I would recommend it to other people. Actually I do recommend it to other people
Andy Ryan profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Facebook for Business6.3
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

No score
No answers yet
No answers on this topic
Facebook for Business7.9
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

No score
No answers yet
No answers on this topic
Facebook for Business7.3
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Facebook is the better solution when it comes to social media advertising in many occasions. Its platform allows much wider criteria than any other social media channel
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Overall it had a positive impact on the business, but of course when expectations were not set too high in comparison with what the platform usually offers.
No photo available

Screenshots

Facebook for Business

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details