What users are saying about
2 Ratings

Facebook for Business

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Top Rated
376 Ratings
2 Ratings
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Score 10 out of 101

Facebook for Business

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Top Rated
376 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Facebook for Business

Great if your audience is on Facebook and you are trying to sell B2C. I'm not sure how that works on B2B.I also think it's a great channel for more visual products and experiences, but you need to know that it not only needs an analyst for managing, you also need a designer and creative person for making all the ads. The fact that ads fatigue over time makes management more expensive than other channels (AdWords) but it has great potential for scalability.Nevertheless, I think almost everyone can benefit from using it. You just need to know that it takes some time to master the learning phase (what segments, what types of ads, what messages, pictures, etc. work best).
Santiago Valdés profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Facebook for Business
Data Transfer
AdHawk
10.0
Facebook for Business

Ad Reporting & Analytics

AdHawk
10.0
Facebook for Business
Ad dashboards
AdHawk
10.0
Facebook for Business
Ad conversion tracking
AdHawk
10.0
Facebook for Business
Cross-channel ad management
AdHawk
10.0
Facebook for Business
Ad forecasting and optimization
AdHawk
10.0
Facebook for Business

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
  • Boosts SEO and web traffic.
  • Nice dash that lets you measure success and make changes to strategy if needed.
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Software is occasionally buggy.
  • Advertising policies are sometimes restrictive.
  • Support for products not related to advertising is difficult to receive.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Facebook for Business9.0
Based on 5 answers
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Facebook for Business6.2
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

No score
No answers yet
No answers on this topic
Facebook for Business7.8
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

No score
No answers yet
No answers on this topic
Facebook for Business7.2
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Facebook is my preferred platform for paid advertising for creating awareness with new audiences. Advertising solutions such as Google Ads are very effective at reaching customers who are late in the decision-making process and looking for a solution, but are less effective at reaching new audiences. Facebook provides tools for accomplishing this.
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Significant lift in reach for our content.
  • We've grown an email list from 1,000 to 15,000, primarily through our activity on Facebook's platform.
  • Increase in donors for our non-profit.
No photo available

Screenshots

Facebook for Business

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details