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2 Ratings
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Top Rated
403 Ratings
2 Ratings
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Score 10 out of 101

Facebook for Business

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Top Rated
403 Ratings
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Score 8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Facebook for Business

Great if your audience is on Facebook and you are trying to sell B2C. I'm not sure how that works on B2B.I also think it's a great channel for more visual products and experiences, but you need to know that it not only needs an analyst for managing, you also need a designer and creative person for making all the ads. The fact that ads fatigue over time makes management more expensive than other channels (AdWords) but it has great potential for scalability.Nevertheless, I think almost everyone can benefit from using it. You just need to know that it takes some time to master the learning phase (what segments, what types of ads, what messages, pictures, etc. work best).
Santiago Valdés profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Facebook for Business
Data Transfer
AdHawk
10.0
Facebook for Business

Ad Reporting & Analytics

AdHawk
10.0
Facebook for Business
Ad dashboards
AdHawk
10.0
Facebook for Business
Ad conversion tracking
AdHawk
10.0
Facebook for Business
Cross-channel ad management
AdHawk
10.0
Facebook for Business
Ad forecasting and optimization
AdHawk
10.0
Facebook for Business

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Facebook for Business

  • Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
  • Facebook for Business provides information on our audiences.
  • We are able to create lookalike audiences from our customer lists to help us find like candidates.
  • We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
  • We are able to connect to an API and download results information for analysis.
Benjamin Hale profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Facebook for Business

  • This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
  • Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
  • There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
Brock Ross profile photo

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 8.6
Based on 5 answers
because simply put.....it works!
Natasha Thompson profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Facebook for Business

Facebook for Business 5.4
Based on 2 answers
I find it very cumbersome to use. It is a clunky system and often times very buggy. The customer support, though helpful, is very slow to resolve issues.
No photo available

Support

AdHawk

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 7.4
Based on 3 answers
Because they have really thought ahead and made all the help content very simple to understand and the training videos were very detailed.
Natasha Thompson profile photo

Implementation

AdHawk

No score
No answers yet
No answers on this topic

Facebook for Business

Facebook for Business 6.7
Based on 3 answers
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Natasha Thompson profile photo

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Facebook for Business

Facebook for business stacks up against them because it has the furthest reaching arms that include people from every walk of life, and every generation of people. It has the ability to gain the most attraction the fastest. The capabilities of the data analytics is truly remarkable. And the varying options for pricing on publishing ads can be customized to work virtually any budget. Also, it has the most extensive training videos that make it easy to learn how to use the site to the fullest capabilities.
Natasha Thompson profile photo

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Facebook for Business

  • Since Facebook for Business is free, any positive impact is an ROI. It doesn't take much time to learn how it works and there are plenty of help articles and tutorials. I would say it is well worth using.
  • Facebook for Business has helped me to run and manage marketing campaigns on multiple Facebook pages with ease.
  • Facebook for Business allows for multiple user management for Ad Accounts and Page admins.
Andy Ryan profile photo

Screenshots

Facebook for Business

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Facebook for Business

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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