What users are saying about
2 Ratings
2 Ratings
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Score 10 out of 101
53 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Google Ad Manager
8.7
Data Transfer
AdHawk
10.0
Google Ad Manager
8.7
DSP integration
AdHawk
Google Ad Manager
8.7

Ad Reporting & Analytics

AdHawk
10.0
Google Ad Manager
7.8
Ad dashboards
AdHawk
10.0
Google Ad Manager
8.6
Ad conversion tracking
AdHawk
10.0
Google Ad Manager
7.6
Cross-channel ad management
AdHawk
10.0
Google Ad Manager
7.4
Ad forecasting and optimization
AdHawk
10.0
Google Ad Manager
8.0
Ad performance reports
AdHawk
Google Ad Manager
7.9
Ad attribution reporting
AdHawk
Google Ad Manager
7.6

Ad Campaigns

AdHawk
Google Ad Manager
8.1
Ad campaign creation
AdHawk
Google Ad Manager
7.9
Ad deployment
AdHawk
Google Ad Manager
9.0
Display advertising
AdHawk
Google Ad Manager
9.1
Ad display and retargeting segmentation
AdHawk
Google Ad Manager
7.3
Sequence targeting
AdHawk
Google Ad Manager
7.3

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Google Ad Manager

  • It allows you to change a lot of attributes for the line items.
  • The report function is versatile, allowing different types of queries.
Kevin Yip profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Google Ad Manager

  • It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
  • The reports takes a long time to run.
  • The reports lack visualizations.
  • Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
Kevin Yip profile photo

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Google Ad Manager

No score
No answers yet
No answers on this topic

Support

AdHawk

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 8.0
Based on 1 answer
They always respond in 24 hours and can get the answers most of the time. For questions which cannot be answered initially, I don't need to escalate. The rep will ask their 'colleague' if needed..
Kevin Yip profile photo

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Google Ad Manager

Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Google Ad Manager

  • We now have a more streamlined data review process.
  • Users are empowered to my quicker data decisions.
  • We are able to review multiple platforms performances integrated into one place.
No photo available

Screenshots

Google Ad Manager

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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