What users are saying about
2 Ratings
2 Ratings
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Score 10 out of 101
28 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Google Ad Manager

It is only suited for marketing. Make sure you have analytics on your site to track the people coming, final sales, and conversions because it is at it's best when you can use it to really read and understand the data at hand. Google Ads does everything it needs to in ads, and you don't need to be an expert to begin with it. However, I would not just tell someone to "go create an account" if they know very little about digital ads. Consult with someone first. It can be a little daunting if you were to do that!
Patrick Stephens profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Google Ad Manager
8.5
Data Transfer
AdHawk
10.0
Google Ad Manager
8.5
DSP integration
AdHawk
Google Ad Manager
8.5

Ad Reporting & Analytics

AdHawk
10.0
Google Ad Manager
7.7
Ad dashboards
AdHawk
10.0
Google Ad Manager
8.3
Ad conversion tracking
AdHawk
10.0
Google Ad Manager
8.0
Cross-channel ad management
AdHawk
10.0
Google Ad Manager
7.0
Ad forecasting and optimization
AdHawk
10.0
Google Ad Manager
7.8
Ad performance reports
AdHawk
Google Ad Manager
8.2
Ad attribution reporting
AdHawk
Google Ad Manager
7.3

Ad Campaigns

AdHawk
Google Ad Manager
8.0
Ad campaign creation
AdHawk
Google Ad Manager
7.6
Ad deployment
AdHawk
Google Ad Manager
8.8
Display advertising
AdHawk
Google Ad Manager
9.0
Ad display and retargeting segmentation
AdHawk
Google Ad Manager
7.7
Sequence targeting
AdHawk
Google Ad Manager
6.7

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • The UI is very easy to understand. They have made some changes lately for good, I think
  • The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
  • The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
Erik Vega profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • If you have a slow internet connection you might suffer
  • Sometimes reports are so slow to load
  • Internal processes, such as whitelisting external platforms, may take some time
Erik Vega profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Ad Manager7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
Erik Vega profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • We have increased our conversions by 600%, and we weren't starting from a small number.
  • It has helped us grow in the digital space, which is vital in this climate.
  • Because of the ability to edit ads as we do, we are able to customize and carefully plan ads. We have over 1,500, uniquely specified towards certain situations. We can make sure that we start the relationship off right!
Patrick Stephens profile photo

Screenshots

Google Ad Manager

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details