What users are saying about

AdHawk

2 Ratings

IBM Campaign

Top Rated
48 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

IBM Campaign

Top Rated
48 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

IBM Campaign

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
Eric Bahme profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
IBM Campaign
Data Transfer
AdHawk
10.0
IBM Campaign

Ad Reporting & Analytics

AdHawk
10.0
IBM Campaign
Ad dashboards
AdHawk
10.0
IBM Campaign
Ad conversion tracking
AdHawk
10.0
IBM Campaign
Cross-channel ad management
AdHawk
10.0
IBM Campaign
Ad forecasting and optimization
AdHawk
10.0
IBM Campaign

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
  • It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.
Vasu Vetcha profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Campaign8.7
Based on 12 answers
I believe this product will no longer be active soon so I would not recommend it.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Support

No score
No answers yet
No answers on this topic
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

No score
No answers yet
No answers on this topic
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
The consultants of UNICA where very good at their job, fast and efficient. They always had a very convincing answer to our questions
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • ROI on landing pages.
No photo available

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details