What users are saying about
2 Ratings
51 Ratings
2 Ratings
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Score 10 out of 101
51 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

HCL Unica

You can produce every type of multichannel campaign. With a good dedicated team for this application (guys from IT, marketing and/or finance) you can do whatever you want. With this application, we were able to leverage our knowledge of our competitors with some geo-marketing campaigns. As we do Email, Door to Door, Outbound Telemarketing, Inbound, Unadressed Mail, Unsold and Direct Mail campaigns, IBM Campaign is a really good choice for our company. Otherwise, for small player, maybe it is too complex.
Gabriel Racine profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
HCL Unica
Data Transfer
AdHawk
10.0
HCL Unica

Ad Reporting & Analytics

AdHawk
10.0
HCL Unica
Ad dashboards
AdHawk
10.0
HCL Unica
Ad conversion tracking
AdHawk
10.0
HCL Unica
Cross-channel ad management
AdHawk
10.0
HCL Unica
Ad forecasting and optimization
AdHawk
10.0
HCL Unica

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

HCL Unica

  • Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes.
  • IBM Campaign performs actual data manipulation live.
  • Users do not need to know SQL to design campaigns.
No photo available

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

HCL Unica

  • May be a little confusing to pick up if this is the first time you're managing a campaign.
  • Some of the commands are a little slow to response.
  • Live data can sometimes be misconstrued.
No photo available

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 8.7
Based on 12 answers
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
No photo available

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Support

AdHawk

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

AdHawk

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

HCL Unica

Adobe is more advanced. I would choose an Adobe product if I needed to purchase one.
No photo available

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

HCL Unica

  • Complex marketing campaigns can be implemented quickly and accurately, which drives quicker responses and conversions.
  • The tool allows non technical users to implement marketing campaigns utilizing focused business criteria that drives a higher ROI.
No photo available

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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