Broadlume vs. HCL Unica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
HCL Unica
Score 7.9 out of 10
N/A
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.N/A
Pricing
BroadlumeHCL Unica
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BroadlumeHCL Unica
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
BroadlumeHCL Unica
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
BroadlumeHCL Unica
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Broadlume
10.0
1 Ratings
30% above category average
HCL Unica
-
Ratings
Data Transfer10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Broadlume
10.0
1 Ratings
25% above category average
HCL Unica
-
Ratings
Ad dashboards10.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Cross-channel ad management10.01 Ratings00 Ratings
Ad forecasting and optimization10.01 Ratings00 Ratings
Best Alternatives
BroadlumeHCL Unica
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Airtable
Airtable
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BroadlumeHCL Unica
Likelihood to Recommend
10.0
(1 ratings)
9.0
(15 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(11 ratings)
Usability
10.0
(1 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.2
(2 ratings)
User Testimonials
BroadlumeHCL Unica
Likelihood to Recommend
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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HCL Technologies
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
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Pros
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
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HCL Technologies
  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
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Cons
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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HCL Technologies
  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
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Likelihood to Renew
Broadlume
No answers on this topic
HCL Technologies
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
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Usability
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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HCL Technologies
I think it is easy to use, if you don't have to do to complex selections.
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Support Rating
Broadlume
No answers on this topic
HCL Technologies
I didn't use the Unica support since it is with IBM, only before.
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Implementation Rating
Broadlume
No answers on this topic
HCL Technologies
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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HCL Technologies
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
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Return on Investment
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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HCL Technologies
  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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ScreenShots

Broadlume Screenshots

Screenshot of Screenshot of Screenshot of

HCL Unica Screenshots

Screenshot of End-to-end campaign managementScreenshot of Faster campaign creation