Broadlume vs. Kwanzoo

Broadlume

2 Reviews and Ratings

Kwanzoo

5 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Broadlume	Score 10.0 out of 10	N/A	Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.	N/A
Kwanzoo	Score 7.1 out of 10	N/A	Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…	N/A

Pricing

Broadlume

Kwanzoo

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Broadlume	Kwanzoo
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Broadlume	Kwanzoo
Top Pros	No answers on this topic	Pro Detailed reporting Pro Data management
Top Cons	No answers on this topic	Minus Email campaigns Minus Not as intuitive

Features

Broadlume

Kwanzoo

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Broadlume 10.0 1 Ratings 30% above category average	Kwanzoo 10.0 2 Ratings 30% above category average
Data Transfer	10.01 Ratings	10.02 Ratings
DSP integration	00 Ratings	10.02 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Broadlume 10.0 1 Ratings 25% above category average	Kwanzoo 9.0 2 Ratings 15% above category average
Ad dashboards	10.01 Ratings	9.02 Ratings
Ad conversion tracking	10.01 Ratings	10.02 Ratings
Cross-channel ad management	10.01 Ratings	00 Ratings
Ad forecasting and optimization	10.01 Ratings	9.02 Ratings
Ad performance reports	00 Ratings	9.02 Ratings
Ad attribution reporting	00 Ratings	8.02 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Broadlume - Ratings	Kwanzoo 8.2 2 Ratings 5% above category average
Ad campaign creation	00 Ratings	9.02 Ratings
Ad deployment	00 Ratings	8.02 Ratings
Display advertising	00 Ratings	9.02 Ratings
Ad display and retargeting segmentation	00 Ratings	7.02 Ratings
Sequence targeting	00 Ratings	8.02 Ratings

Best Alternatives
	Broadlume	Kwanzoo
Small Businesses	Google Ad Manager Score 8.6 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Broadlume	Kwanzoo
Likelihood to Recommend	10.0 (1 ratings)	7.0 (2 ratings)
Likelihood to Renew	- (0 ratings)	9.1 (1 ratings)
Usability	10.0 (1 ratings)	- (0 ratings)

User Testimonials
	Broadlume	Kwanzoo
Likelihood to Recommend	Broadlume Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates Incentivized Stefanie Cash Digital Marketing Manager Read full review	Kwanzoo, Inc. Well Suited: ABM Targeting ABM Reach Engagement with Targeted Accounts Improved efficiency of retargeting spend Full service is available if staff is limited Reporting and Analytics Connectivity to other engagement platforms S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Pros	Broadlume Great UI Accurate reporting Strong data points Incentivized Stefanie Cash Digital Marketing Manager Read full review	Kwanzoo, Inc. Price Tools for analysis Data management Incentivized Alisson Medeiros Business Analyst Read full review
Cons	Broadlume Ability to look at two campaigns at once (comparative stats) Only available for Facebook or G+ No export feature for reporting Incentivized Stefanie Cash Digital Marketing Manager Read full review	Kwanzoo, Inc. The UI is not as intuitive as I would like. I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible. Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Likelihood to Renew	Broadlume No answers on this topic	Kwanzoo, Inc. No longer at this company but will absolutely invest with Kwanzoo in my next roll. Gregory Kotovos CMO (Chief Marketing Officer) Read full review
Usability	Broadlume AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads Incentivized Stefanie Cash Digital Marketing Manager Read full review	Kwanzoo, Inc. No answers on this topic
Alternatives Considered	Broadlume AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services Incentivized Stefanie Cash Digital Marketing Manager Read full review	Kwanzoo, Inc. Incentivized Alisson Medeiros Business Analyst Read full review
Return on Investment	Broadlume Ad optimization data Simplified ad management Audience understanding Incentivized Stefanie Cash Digital Marketing Manager Read full review	Kwanzoo, Inc. We managed to reduce costs in about 32% of the customer. Increased engagement in ad reach by 18% Our team was communicating better Incentivized Alisson Medeiros Business Analyst Read full review
ScreenShots	Broadlume Screenshots