Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Broadlume

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizo / LinkedIn Lead Accelerator (Discontinued)
Score 10.0 out of 10
N/A
The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Pricing
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.4
3 Ratings
13% above category average
Broadlume
10.0
1 Ratings
30% above category average
Data Transfer8.83 Ratings10.01 Ratings
DSP integration7.93 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.6
3 Ratings
10% above category average
Broadlume
-
Ratings
Ad campaign creation9.03 Ratings00 Ratings
Ad deployment8.03 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.22 Ratings00 Ratings
Sequence targeting9.13 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
7.9
3 Ratings
2% above category average
Broadlume
10.0
1 Ratings
25% above category average
Ad dashboards7.93 Ratings10.01 Ratings
Ad performance reports7.93 Ratings00 Ratings
Ad conversion tracking8.83 Ratings10.01 Ratings
Ad attribution reporting7.93 Ratings00 Ratings
Cross-channel ad management7.93 Ratings10.01 Ratings
Ad forecasting and optimization6.93 Ratings10.01 Ratings
Best Alternatives
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Likelihood to Recommend
8.1
(6 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.5
(3 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Bizo / LinkedIn Lead Accelerator (Discontinued)Broadlume
Likelihood to Recommend
Discontinued Products
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
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Pros
Discontinued Products
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
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Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
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Cons
Discontinued Products
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
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Likelihood to Renew
Discontinued Products
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
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Broadlume
No answers on this topic
Usability
Discontinued Products
No answers on this topic
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
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Alternatives Considered
Discontinued Products
They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
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Return on Investment
Discontinued Products
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
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ScreenShots

Broadlume Screenshots

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