What users are saying about
2 Ratings

LinkedIn Marketing Solutions

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Top Rated
113 Ratings
2 Ratings
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Score 10 out of 101

LinkedIn Marketing Solutions

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Top Rated
113 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

LinkedIn Marketing Solutions

If you want to do awareness campaigns for a brand or product, LinkedIn can be very helpful. Most of the ad units work well for this type of campaign. So using campaigns for thought leadership is great.I've yet to see LinkedIn Marketing Solutions being very good for lead gen, despite being a big part of the platform's offering. I've done it for several clients and it just hasn't produced good results. I also think that while InMail looks and sounds great on paper and in theory, there too have I ever seen much success. It's not surprising since I rarely look at them when they're sent to me personally. The really odd thing is that they seems to know this, because reps have typically steered me away from any type of ad unit other than sponsored content.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
LinkedIn Marketing Solutions
Data Transfer
AdHawk
10.0
LinkedIn Marketing Solutions

Ad Reporting & Analytics

AdHawk
10.0
LinkedIn Marketing Solutions
Ad dashboards
AdHawk
10.0
LinkedIn Marketing Solutions
Ad conversion tracking
AdHawk
10.0
LinkedIn Marketing Solutions
Cross-channel ad management
AdHawk
10.0
LinkedIn Marketing Solutions
Ad forecasting and optimization
AdHawk
10.0
LinkedIn Marketing Solutions

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Be really specific with your targeting - target specific job titles, companies, seniority etc
  • Easy to use platform - anyone can start an ads campaign within minutes (provided that you have your content assets ready)
  • The analytics you get for your ad campaigns are really helpful and linkedin also often sends you optimising tips
Gerry Dapergolas profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Setting up tracking is particularly difficult, as many sites don't easily integrate the insight tag (unlike how easy it is to install a Facebook pixel on many sites).
  • Because of the tracking issues we were never able to get a clear look at conversions and ROI. I wish there was a metric for Website Conversion Value like on Facebook /Google.
  • Support can be hard to find, even if you're willing to spend a significant amount on the platform. It mostly consists of help forums, with very little access to actual people to talk to.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
LinkedIn Marketing Solutions9.1
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
LinkedIn has been our top performing social channel.
Logan England profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • It helped us generate more brand awareness in a shorter period of time, compared to an organic approach in increasing brand awareness.
  • It offers various options of Ads and Campaign formats to reach a targeted audience, and a flexibility to change and adapt these formats to a company's needs.
No photo available

Screenshots

LinkedIn Marketing Solutions

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details