What users are saying about

AdHawk

2 Ratings

LinkedIn Marketing Solutions<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

107 Ratings

AdHawk

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 10 out of 101

LinkedIn Marketing Solutions<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

107 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

LinkedIn Marketing Solutions

- Good for professional advertising- Good for beginners- Good for targeting audiences based on professional background- Not customizable - Not good if you have experienced marketing teams- Cant do much "branding" with imagery/ text
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
LinkedIn Marketing Solutions
Data Transfer
AdHawk
10.0
LinkedIn Marketing Solutions

Ad Reporting & Analytics

AdHawk
10.0
LinkedIn Marketing Solutions
Ad dashboards
AdHawk
10.0
LinkedIn Marketing Solutions
Ad conversion tracking
AdHawk
10.0
LinkedIn Marketing Solutions
Cross-channel ad management
AdHawk
10.0
LinkedIn Marketing Solutions
Ad forecasting and optimization
AdHawk
10.0
LinkedIn Marketing Solutions

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Very simple - there are very few "customizable" options with this platform, which makes it accessible for those who are less knowledgable
  • Gives you built in tips on how to phrase your ads and what kinds of content to post
  • Gives you the ability to A/B test multiple ads at the same time - with some reformatting, we were able to test 4 different headers, 6 photos, and 4 body texts for over 40 arrangements - and then LinkedIn is able to optimize on its own for the most effective
  • Ability to set a max budget based on click rates
No photo available

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Reporting can be improved to be able to overlay information and potentially connect back to Salesforce.
  • A similar title function - would be great to offer something where you can see similar titles to include in the filtering. So many titles aren't standardized so it could increase the audience size if you could do this.
  • Sponsored posts would be a great addition. They may offer this now, but the last time we leveraged the solution it was limited in terms of the functionality and what it would look like on the prospect's feed.
No photo available

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
LinkedIn Marketing Solutions9.1
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
LinkedIn marketing solutions can do a lot of what other advertising and demand generation platforms do. The most similar is twitter ad, but they serve a completely different purpose. We selected LinkedIn marketing Solutions because the LinkedIn Platform attracts a specific type of persona that can be harder to reach through traditional channels
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Lead Generation
  • Brand Awareness
  • Audience Engagement
No photo available

Screenshots

LinkedIn Marketing Solutions

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details