What users are saying about
2 Ratings
4 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash | TrustRadius Reviewer

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Lytics
Data Transfer
AdHawk
10.0
Lytics

Ad Reporting & Analytics

AdHawk
10.0
Lytics
Ad dashboards
AdHawk
10.0
Lytics
Ad conversion tracking
AdHawk
10.0
Lytics
Cross-channel ad management
AdHawk
10.0
Lytics
Ad forecasting and optimization
AdHawk
10.0
Lytics

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash | TrustRadius Reviewer

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash | TrustRadius Reviewer

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash | TrustRadius Reviewer

Lytics

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash | TrustRadius Reviewer

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash | TrustRadius Reviewer

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison