What users are saying about
2 Ratings
13 Ratings
2 Ratings
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Score 10 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
No photo available

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Mapp Digital
Data Transfer
AdHawk
10.0
Mapp Digital

Ad Reporting & Analytics

AdHawk
10.0
Mapp Digital
Ad dashboards
AdHawk
10.0
Mapp Digital
Ad conversion tracking
AdHawk
10.0
Mapp Digital
Cross-channel ad management
AdHawk
10.0
Mapp Digital
Ad forecasting and optimization
AdHawk
10.0
Mapp Digital

Email & Online Marketing

AdHawk
Mapp Digital
4.3
WYSIWYG email editor
AdHawk
Mapp Digital
7.3
Dynamic content
AdHawk
Mapp Digital
2.7
Ability to test dynamic content
AdHawk
Mapp Digital
2.7
A/B testing
AdHawk
Mapp Digital
4.5
Mobile optimization
AdHawk
Mapp Digital
3.6
Email deliverability
AdHawk
Mapp Digital
4.5
List management
AdHawk
Mapp Digital
4.5
Triggered drip sequences
AdHawk
Mapp Digital
4.5

Reporting & Analytics

AdHawk
Mapp Digital
5.8
Dashboards
AdHawk
Mapp Digital
7.3
Standard reports
AdHawk
Mapp Digital
5.5
Custom reports
AdHawk
Mapp Digital
4.5

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Mapp Digital

  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Daniel Fox profile photo

Likelihood to Renew

AdHawk

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
The pricing is aggressive, the support backbone is solid and it remains a steady driver of our leads in-house.
Daniel Fox profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
Easy to use.
Ben Dishler profile photo

Performance

AdHawk

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

AdHawk

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

AdHawk

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

AdHawk

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler profile photo

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Mapp Digital

  • I believe the price to outweigh the benefit by quite a bit. There are other systems available for less money that provide a more reliable experience.
John Veit profile photo

Screenshots

Mapp Digital

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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