What users are saying about

AdHawk

2 Ratings

Mapp Digital

13 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Mapp Digital

13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Mapp Digital

Blue Hornet needs to spend time improving the reliability and user experience of their platform.
John Veit profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Mapp Digital
Data Transfer
AdHawk
10.0
Mapp Digital

Ad Reporting & Analytics

AdHawk
10.0
Mapp Digital
Ad dashboards
AdHawk
10.0
Mapp Digital
Ad conversion tracking
AdHawk
10.0
Mapp Digital
Cross-channel ad management
AdHawk
10.0
Mapp Digital
Ad forecasting and optimization
AdHawk
10.0
Mapp Digital

Email & Online Marketing

AdHawk
Mapp Digital
4.3
WYSIWYG email editor
AdHawk
Mapp Digital
7.3
Dynamic content
AdHawk
Mapp Digital
2.7
Ability to test dynamic content
AdHawk
Mapp Digital
2.7
A/B testing
AdHawk
Mapp Digital
4.5
Mobile optimization
AdHawk
Mapp Digital
3.6
Email deliverability
AdHawk
Mapp Digital
4.5
List management
AdHawk
Mapp Digital
4.5
Triggered drip sequences
AdHawk
Mapp Digital
4.5

Reporting & Analytics

AdHawk
Mapp Digital
5.8
Dashboards
AdHawk
Mapp Digital
7.3
Standard reports
AdHawk
Mapp Digital
5.5
Custom reports
AdHawk
Mapp Digital
4.5

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • I like the ability to receive my email content from my content provider directly in Blue Hornet.
John Veit profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mapp Digital7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
No photo available

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

No score
No answers yet
No answers on this topic
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

No score
No answers yet
No answers on this topic
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Neither, It was used to send out member communications.
Ben Dishler profile photo

Screenshots

Mapp Digital

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details