What users are saying about

AdHawk

2 Ratings

Marin Software

61 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Marin Software

61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.4 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Marin Software
Data Transfer
AdHawk
10.0
Marin Software

Ad Reporting & Analytics

AdHawk
10.0
Marin Software
Ad dashboards
AdHawk
10.0
Marin Software
Ad conversion tracking
AdHawk
10.0
Marin Software
Cross-channel ad management
AdHawk
10.0
Marin Software
Ad forecasting and optimization
AdHawk
10.0
Marin Software

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Bidding strategies based on position or conversions, or revenue are very helpful for improving the performance of all campaigns and saving money
  • It keeps the data easily accessible within one place. Pulling reports, being able to do a web query report, being able to integrate with many data sources makes the platform very useful. Also Marin reps are very helpful
  • Marin offers a live chat, which is very helpful when you have an urgent question.
  • Tracking templates are easily adjustable
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Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • The filters on the columns don't always work properly
  • The platform is sometimes very slow in updating the selected view
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Marin Software7.6
Based on 23 answers
It provides great integration across platforms and accounts.
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Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Marin Software8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Support

No score
No answers yet
No answers on this topic
Marin Software8.2
Based on 5 answers
Statisticians that will go above and beyond to explain the way marin works. Great support
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Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Implementation

No score
No answers yet
No answers on this topic
Marin Software9.8
Based on 5 answers
Not too much comes to mind for key insights regarding the implementation. Marin made the process as smooth as they could with the large account that we were working on. Once we had everything into the account, they walked us through the basic processes of the system and made sure everything was working properly.
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Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin.
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Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Increased employee efficiency
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Screenshots

Marin Software

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details