What users are saying about

AdHawk

2 Ratings

TerminalOne OS

13 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

TerminalOne OS

13 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
TerminalOne OS
8.0
Data Transfer
AdHawk
10.0
TerminalOne OS
6.3
DSP integration
AdHawk
TerminalOne OS
9.7

Ad Reporting & Analytics

AdHawk
10.0
TerminalOne OS
Ad dashboards
AdHawk
10.0
TerminalOne OS
Ad conversion tracking
AdHawk
10.0
TerminalOne OS
Cross-channel ad management
AdHawk
10.0
TerminalOne OS
Ad forecasting and optimization
AdHawk
10.0
TerminalOne OS

Data Collection

AdHawk
TerminalOne OS
7.2
Collection of first-party data
AdHawk
TerminalOne OS
8.4
Collection of third-party data
AdHawk
TerminalOne OS
5.6
Access to Third-party Data Providers
AdHawk
TerminalOne OS
7.4

Data Classification

AdHawk
TerminalOne OS
5.6
Audience taxonomy
AdHawk
TerminalOne OS
6.3
Tag Management
AdHawk
TerminalOne OS
7.4
Data Analysis Dashboard
AdHawk
TerminalOne OS
3.3

DMP Analytics

AdHawk
TerminalOne OS
7.4
Campaign Analytics
AdHawk
TerminalOne OS
7.7
Audience Analytics
AdHawk
TerminalOne OS
7.1

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
Tyler Stuckey profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
TerminalOne OS7.0
Based on 3 answers
I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers
Namit Narain profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Omar MAES profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
  • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
Omar MAES profile photo

Screenshots

TerminalOne OS

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details