What users are saying about
2 Ratings
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Score 10 out of 101
26 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Microsoft Dynamics 365 Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Microsoft Dynamics 365 Marketing
Data Transfer
AdHawk
10.0
Microsoft Dynamics 365 Marketing

Ad Reporting & Analytics

AdHawk
10.0
Microsoft Dynamics 365 Marketing
Ad dashboards
AdHawk
10.0
Microsoft Dynamics 365 Marketing
Ad conversion tracking
AdHawk
10.0
Microsoft Dynamics 365 Marketing
Cross-channel ad management
AdHawk
10.0
Microsoft Dynamics 365 Marketing
Ad forecasting and optimization
AdHawk
10.0
Microsoft Dynamics 365 Marketing

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo

Microsoft Dynamics 365 Marketing

  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
Kimberly Yolitz profile photo

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz profile photo

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo

Microsoft Dynamics 365 Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz profile photo

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo

Microsoft Dynamics 365 Marketing

  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
Kimberly Yolitz profile photo

Screenshots

Microsoft Dynamics 365 Marketing

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdHawk
10.0
Microsoft Dynamics 365 Marketing
7.0

Usability

AdHawk
10.0
Microsoft Dynamics 365 Marketing

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