What users are saying about
2 Ratings
2 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.8 out of 100

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash | TrustRadius Reviewer

Resulticks

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Resulticks
Data Transfer
AdHawk
10.0
Resulticks

Ad Reporting & Analytics

AdHawk
10.0
Resulticks
Ad dashboards
AdHawk
10.0
Resulticks
Ad conversion tracking
AdHawk
10.0
Resulticks
Cross-channel ad management
AdHawk
10.0
Resulticks
Ad forecasting and optimization
AdHawk
10.0
Resulticks

Email & Online Marketing

AdHawk
Resulticks
7.6
WYSIWYG email editor
AdHawk
Resulticks
9.1
Dynamic content
AdHawk
Resulticks
7.3
Ability to test dynamic content
AdHawk
Resulticks
7.3
Landing pages
AdHawk
Resulticks
6.8
A/B testing
AdHawk
Resulticks
7.7
Mobile optimization
AdHawk
Resulticks
7.3
Email deliverability reporting
AdHawk
Resulticks
7.3
List management
AdHawk
Resulticks
7.7
Triggered drip sequences
AdHawk
Resulticks
8.2

Lead Management

AdHawk
Resulticks
7.7
Lead nurturing
AdHawk
Resulticks
8.2
Data quality management
AdHawk
Resulticks
7.3

Campaign Management

AdHawk
Resulticks
7.5
Calendaring
AdHawk
Resulticks
7.7
Event/webinar marketing
AdHawk
Resulticks
7.3

Social Media Marketing

AdHawk
Resulticks
7.5
Social sharing and campaigns
AdHawk
Resulticks
7.3
Social profile integration
AdHawk
Resulticks
7.7

Reporting & Analytics

AdHawk
Resulticks
7.0
Dashboards
AdHawk
Resulticks
7.3
Standard reports
AdHawk
Resulticks
7.3
Custom reports
AdHawk
Resulticks
6.4

Platform & Infrastructure

AdHawk
Resulticks
6.8
API
AdHawk
Resulticks
6.8
Role-based workflow & approvals
AdHawk
Resulticks
6.8
Customizability
AdHawk
Resulticks
6.8
Integration with Salesforce.com
AdHawk
Resulticks
6.8
Integration with Microsoft Dynamics CRM
AdHawk
Resulticks
6.8
Integration with SugarCRM
AdHawk
Resulticks
6.8

Pros

AdHawk

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash | TrustRadius Reviewer

Resulticks

  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
Rangan Varadan | TrustRadius Reviewer

Cons

AdHawk

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash | TrustRadius Reviewer

Resulticks

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam | TrustRadius Reviewer

Usability

AdHawk

AdHawk 10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash | TrustRadius Reviewer

Resulticks

Resulticks 8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam | TrustRadius Reviewer

Alternatives Considered

AdHawk

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash | TrustRadius Reviewer

Resulticks

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
Rangan Varadan | TrustRadius Reviewer

Return on Investment

AdHawk

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash | TrustRadius Reviewer

Resulticks

  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
Rangan Varadan | TrustRadius Reviewer

Screenshots

Pricing Details

AdHawk

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Resulticks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*

* per installation

Rating Summary

Likelihood to Recommend

AdHawk
10.0
Resulticks
6.8

Usability

AdHawk
10.0
Resulticks
8.2

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