What users are saying about
2 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
326 Ratings
2 Ratings
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Score 10 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
326 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
Gareth Beer profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Data Transfer
AdHawk
10.0
Salesforce Marketing Cloud Email Studio

Ad Reporting & Analytics

AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Ad dashboards
AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Ad conversion tracking
AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Cross-channel ad management
AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Ad forecasting and optimization
AdHawk
10.0
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

AdHawk
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
AdHawk
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
AdHawk
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
AdHawk
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
AdHawk
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
AdHawk
Salesforce Marketing Cloud Email Studio
7.9
Mobile optimization
AdHawk
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
AdHawk
Salesforce Marketing Cloud Email Studio
8.0
List management
AdHawk
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
AdHawk
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

AdHawk
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
AdHawk
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
AdHawk
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
AdHawk
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
Gareth Beer profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Customer Service. It took quite some time to find a support "partner". Overall Salesforce account management and service is not the greatest. Not sure if it is due to their rapid growth or sheer arrogance. I now have found someone that is great from a support level but it took about 2 years and during that time we had many "hard meetings" to address our issues.
  • When using SQL one of the pain points is that you have to output everything into a Data Extension which has to be built before you can run the queries, you can't connect a 3rd party tool like Navicat, RazorSQL to get outputs while you are writing queries. So it can be a daunting task especially when you are building complex campaigns and need to see results immediately.
  • Copying certain components like Data Extensions. Sometimes you may want to repurpose data but you can't just copy a data extension, you have to build it again. You can copy structure but not data, and there is no tool for it. The same for business units, we use a production and testing business unit. We build applications in the testing bu but then have to manually recreate everything in production.
Danny (Danny Blaq) Tran profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
The customer support was always first-class: detailed, knowledgeable, and fast.
Jono Smith profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Spam checking, ease of subscriber list management and overall experience and knowledge of email marketing were at the top of the list when selecting ExactTarget. At my current company we have chosen a less sophisticated solution based on price, and do not have some of the list management or testing options available to us
Lisa Franks profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle profile photo

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.