What users are saying about

AdHawk

2 Ratings

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311 Ratings

AdHawk

2 Ratings
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Score 10 out of 101

Salesforce Marketing Cloud Email Studio<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

311 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
Cassidy Ebert profile photo

Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Data Transfer
AdHawk
10.0
Salesforce Marketing Cloud Email Studio

Ad Reporting & Analytics

AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Ad dashboards
AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Ad conversion tracking
AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Cross-channel ad management
AdHawk
10.0
Salesforce Marketing Cloud Email Studio
Ad forecasting and optimization
AdHawk
10.0
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

AdHawk
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
AdHawk
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
AdHawk
Salesforce Marketing Cloud Email Studio
7.3
Ability to test dynamic content
AdHawk
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
AdHawk
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
AdHawk
Salesforce Marketing Cloud Email Studio
7.6
Mobile optimization
AdHawk
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
AdHawk
Salesforce Marketing Cloud Email Studio
8.0
List management
AdHawk
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
AdHawk
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

AdHawk
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
AdHawk
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
AdHawk
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
AdHawk
Salesforce Marketing Cloud Email Studio
2.7

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Predictive intelligence - SFMC provides excellent analysis and recommendations through its AI assistant Einstein. The recommendations will help drive improvements in our marketing communications
  • API connectivity - we have integrated a number of 3rd parties via the API suite which proved easy to implement
  • Journey builder - the process of creating targeted campaigns is easy using the SFMC journey builder. Both native and external data is available in the same interface
  • Reporting - the suite of reports available to the users is comprehensive and allows us to make data-driven decisions
Gareth Beer profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Design and layout of emails - very tough to create lists or tables of information in the body of emails. To get formatting to look right, have to use HTML scripting.
  • Reactivating a subscriber who has unsubscribed accidently is not a simple feat!
  • Pricing! For a small to mid-size company that could benefit from ExactTarget, the pricing can be prohibitive.
Lisa Franks profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
At this stage in my current company I have not been able to get the budgeting funds to justify ExactTarget, although I do believe there are extensive benefits to the ET solution. Having a solution that could be personalized by sales rep for their correspondence to dealers with variable contact information would be highly beneficial and less manual than what we are doing today with our current solution. Having the ability to setup templates and take the marketing interaction out of the email campaigns would be idea.
Lisa Franks profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
Spam checking, ease of subscriber list management and overall experience and knowledge of email marketing were at the top of the list when selecting ExactTarget. At my current company we have chosen a less sophisticated solution based on price, and do not have some of the list management or testing options available to us
Lisa Franks profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • For repeated emails sent that are similar and sent to different groups, modifying the emails and creating a personalized set of recipients is very easy - great ROI.
  • Easy to tell click-through rates for effectiveness of the email look and call to action. My experiences are not online purchasing, rather B2B overall marketing, so no direct sales ROI is possible.
  • Based on the pricing I experienced of cost per email sends, the price can be a deterrent to using ExactTarget, and why it has not been implemented at my current company....yet.
Lisa Franks profile photo

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.