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Score 10 out of 101
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Score 6.1 out of 101

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Likelihood to Recommend

AdHawk

Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Stefanie Cash profile photo

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Feature Rating Comparison

Ad Network Integration

AdHawk
10.0
Simpli.fi
6.6
Data Transfer
AdHawk
10.0
Simpli.fi
5.1
DSP integration
AdHawk
Simpli.fi
8.0

Ad Reporting & Analytics

AdHawk
10.0
Simpli.fi
Ad dashboards
AdHawk
10.0
Simpli.fi
Ad conversion tracking
AdHawk
10.0
Simpli.fi
Cross-channel ad management
AdHawk
10.0
Simpli.fi
Ad forecasting and optimization
AdHawk
10.0
Simpli.fi

Data Collection

AdHawk
Simpli.fi
6.1
Collection of first-party data
AdHawk
Simpli.fi
7.6
Collection of third-party data
AdHawk
Simpli.fi
5.4
Access to Third-party Data Providers
AdHawk
Simpli.fi
5.4

Data Classification

AdHawk
Simpli.fi
7.0
Audience taxonomy
AdHawk
Simpli.fi
7.4
Tag Management
AdHawk
Simpli.fi
7.6
Data Analysis Dashboard
AdHawk
Simpli.fi
5.9

DMP Analytics

AdHawk
Simpli.fi
7.3
Campaign Analytics
AdHawk
Simpli.fi
7.0
Audience Analytics
AdHawk
Simpli.fi
7.6

Pros

  • Great UI
  • Accurate reporting
  • Strong data points
Stefanie Cash profile photo
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank profile photo

Cons

  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Stefanie Cash profile photo
  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
Jared Frank profile photo

Usability

AdHawk10.0
Based on 1 answer
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Stefanie Cash profile photo
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
No photo available

Return on Investment

  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Stefanie Cash profile photo
  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
No photo available

Screenshots

Pricing Details

AdHawk

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details